4 Jobs in Denver, CO
ALVARIA is Hiring a Director, Customer Marketing Near Denver, CO
Position OverviewThe Director of Customer Marketing is a strategic and creative leader responsible for developing and executing marketing strategies that enhance customer engagement, retention, and advocacy. This role requires a deep understanding of customer needs, lifecycle stages, and the SaaS business model to create compelling campaigns and programs that drive customer success and loyalty.
Key Responsibilities
- Creating customer marketing programs and campaigns to increase customer lifetime value, such as cross-sell/upsell initiatives, loyalty programs, referral campaigns, and customer advocacy efforts
- Developing and managing customer communication strategies across various channels (email, social media, events, etc.) to nurture relationships and provide a consistent brand experience
- Conducting customer research and gathering insights to understand customer needs, behaviors, and preferences, which inform marketing tactics and messaging
- Collaborating with product marketing, sales, and customer success teams to align customer marketing efforts with product roadmaps, sales strategies, and customer experience goals
- Overseeing the creation of customer-focused content, such as case studies, testimonials, and educational materials, to support marketing and sales enablement
- Analyzing customer data and metrics (e.g., engagement, churn, NPS) to optimize marketing efforts and identify opportunities for improvement
- Building and managing a customer community or advocacy program to foster engagement, gather feedback, and leverage customer advocates as brand ambassadors
- Developing customer marketing strategies and plans aligned with overall business objectives and revenue targets
- Hire, lead and mentor a team of customer marketing professionals
- Bachelor’s degree in Marketing, Business, or a related field
- 8 years of experience in customer marketing or a related role, with at least 3 years in a leadership position.
- Proven track record of developing and executing successful customer marketing strategies in a B2B SaaS environment.
- Strong understanding of the SaaS business model and customer lifecycle.
- Excellent communication, presentation, and interpersonal skills.
- Ability to analyze data, generate insights, and make data-driven decisions.
- Strong leadership and team management skills.
- Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
Job Summary
Full Time
$169k-215k (estimate)
06/01/2024
06/29/2024
alvaria.com
<25
The following is the career advancement route for Director, Customer Marketing positions, which can be used as a reference in future career path planning. As a Director, Customer Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Customer Marketing. You can explore the career advancement for a Director, Customer Marketing below and select your interested title to get hiring information.
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