Here at Human Appeal, we have an exciting opportunity for a Director of Digital Marketing to join our team based in Dallas, TX. You will be joining us on a full-time basis. In return, you will receive a competitive salary with company benefits!

Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide.

As the Director of Digital Marketing the successful candidate To develop and deliver a digital marketing strategy for Human Appeal USA and oversee all digital marketing channels at Human Appeal USA, ensuring the optimisation of Pay Per Click (PPC), social media, programmatic marketing, email marketing and Human Appeal’s website, and to develop strategies and content to meet our audiences’ needs and therefore increase our reach. To act as Human Appeal’s subject matter expert on key technologies and related areas such as data protection/data privacy to ensure our compliance with legal obligations and proper management of that data entrusted to HA USA. All in order to acquire and retain donors and ultimately maximise income and support for Human Appeal in the USA. We are ideally looking to appoint somebody immediately to this role.

Benefits of joining us as our Digital Marketing Coordinator include

• Health insurance, and paid sick days
• Competitive allowance of paid vacation days and public holidays
• 2 days off for each Eid holiday – that’s 4 extra company holidays each year!
• Opportunity to really make a difference!

Key duties and responsibilities of the Director of Digital Marketing

• Develop and deliver a digital marketing strategy for Human Appeal USA, including a digital emergency response strategy
• Oversee Human Appeal’s digital marketing channels in the USA, ensuring their technical robustness and optimisation
• Contribute to the development of Human Appeal campaigns to maximise donor reach, interaction, conversion, engagement and retention by utilising the full digital marketing mix
• Develop the technology and content management in respect of the Human Appeal website, optimising User Experience (UX) across the website to improve conversion
• Act as subject matter expert for the development and application of critical technologies
• Manage a Digital Marketing team
• Manage a digital marketing budget and conduct accurate daily digital forecasting
• Act as subject matter expert on data protection/data privacy and compliance
• Maximise income generation, increasing digital marketing Return of Investment year on year

What we’re looking for in our Director of Digital Marketing

• Degree in a relevant field such as Digital / Marketing / Communication / Advertising
• Relevant professional qualification CIM or IDM
• Minimum 6 years’ experience in digital marketing, including PPC, search engine optimisation, social media marketing, content marketing, email marketing and affiliate / partner marketing; with demonstrable experience in delivering multi-channel campaigns with a high success ratio
• Experience working in an online marketing team
• Knowledge / experience of humanitarian / development and / or charity work / Third Sector, with an awareness of Human Appeal’s work
• In-depth hands on experience in the delivery of on and off-page technical SEO results, including knowledge and practical application of SEO tools such as, Google Search Console, Tag Manager, Majestic, Search metrics, DataStudio, AHREFs, SemRush
• Experience in dealing with demand side DSP’s (demand side platforms) and SPP’s (supply side platforms)
• Knowledge of data analytics and experience of using Google Analytics (GA) and Google AdWords. Google Analytics Individual Qualification
• Experience dealing with external agencies
• Experience in website management, maintenance and using Content Management Systems (CMS)
• Experience in social media monitoring and listening tools including Hootsuite, Tweetdeck, Buzzsumo and Klout
• Experience in email marketing platforms, including Mailchimp
• Knowledge of digital trends and a passion for online media
• Fluent written and spoken English is essential. Additional languages such as Arabic, Urdu, are desirable
• Passionate and knowledgeable about the international development sector

This would be an ideal role for an experienced Digital Marketing Director looking to make a difference in a rewarding role within the nonprofit field!

We are looking to appoint this role ASAP and will be reviewing applications on a rolling basis so for the best chance of success please apply today to become our US Digital Marketing Coordinator – we would love to hear from you.

Disclaimer: Please be aware that due to the anticipated quantity of response, we will only be contacting candidates who are shortlisted to interview stage. If you have not been contacted within 4 weeks of your application, please assume that unfortunately you have been unsuccessful this time.

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A Little Bit About Human Appeal…

We have a high staff satisfaction rating of 4 out of 5 on Glassdoor! Here’s why:

What our CEO Says:
“We are faith-based but not faith-specific. We have faith in all of humanity and believe we can achieve great things when we work together. So, come and be part of a dynamic global charity where we celebrate our differences, as well as our common humanity”
Dr Mohamed Ashmawey

What our Staff Say:
“At Human Appeal, each one of us has the opportunity to influence others. If you are prepared to challenge yourself there are no limits, so come and make it happen!”
Simon, Systems and Reporting Manager
“I have been working at Human Appeal for many years! I believe in the cause we are working for. I believe in the charity sector and I believe in the reward we get for helping our fellow human beings in desperate need”
Insaf, Finance Lead

“I saw an opportunity to assist in helping people across the world with the excellent work Human Appeal carries out. I enjoy working with so many talented people in a fast-moving environment”
Steve, Procurement Manager

Our Greatest Achievements Include:

• Safeguarding bright futures for more than 22,000 vulnerable orphans in 9 countries. Our one-to-one sponsorship programme has a built-in school attendance requirement while covering the cost of food, housing, medical care, and learning materials.
• Pioneering technologically innovative infrastructure projects in Pakistan, like designing and building a 25-km embankment on the Chenab River in Pakistan. Protecting an entire community from being washed away, the embankment has held back the floods each year, including Pakistan’s worst flooding in a decade during its last monsoon season.
• Protecting the health of mothers and their children in war-torn Syria by running the only free maternity hospital in Idlib, Syria. By offering free medical care to vulnerable mothers and children, our staff at Al Imaan Hospital providing life-saving care to 100,000 patients every year.
• Quenching the thirst for the 2 million residents of the Gaza Strip by working with UNOCHA to purify Gaza’s water network. And now, our newest project involves building a large-scale desalination plant to provide daily access to clean water for 60,000 people across Gaza.
• Recovering lost livelihoods for vulnerable farmers in Gaza by planting 80,000 olive trees since 1991. The farming project provides each farmer with 30-40 prime olive trees so they can establish a vibrant, sustainable crop that yields not just food but income for generations.
• Restoring safe and secure residential spaces in Syria, like the construction of a new town with 1,000 newly constructed homes in Al Zahoor.

COME AND JOIN THE FAMILY – apply today!

Job Type: Full-time

Schedule:

• Monday to Friday

Ability to Commute:

• Dallas, TX (Required)

Ability to Relocate:

• Dallas, TX: Relocate before starting work (Required)

Work Location: In person