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HW&Co. CPAs and Advisors is Hiring a Marketing Specialist (full-time) Near Cleveland, OH
Job Description -HW&Co. is currently seeking a Marketing Specialist for our Marketing department in the Woodmere office. Marketing Specialists are responsible for accomplishing the business development strategies identified to drive firm growth, and report to the Marketing Director. They integrate digital marketing assets including e-newsletters, Firm website, and social media presence.
We're exploring options for both full-time and part-time candidates for this position and it has been posted as both. A full-time schedule is 40 hours per week across five working days (Monday through Friday). A part-time standard schedule would be 24-30 hours per week, across 3-5 working days. This position is fully on-site.Job Responsibilities -Support the Firm's mission and values by exhibiting the following behaviors:
- accountability, collaboration, excellence, innovation
Perform the following marketing duties:
- Post articles and content to the firm website
- Monitor Google Analytics for insights on digital marketing performance and make adjustments as needed
- Manage social media presence (Facebook, Instagram, LinkedIn, and YouTube)
- Maintain the Firm's mailing list
- Identify and use external and internal resources to continuously improve digital marketing execution
- Analyze digital campaign results and make recommendations on ways to improve the success of digital marketing efforts
Job Qualifications -
- 3-5 years of marketing experience within a professional setting (business to business is preferred)
- Bachelor's degree in business, communications, and/or marketing, or a comparable level of education and experience
- Experience with business writing, managing/reporting for social media platforms, and updating a company website
- Detail-oriented with a passion for accuracy
- Expert in Microsoft PowerPoint and Word (Adobe InDesign, Adobe Photoshop, Canva, and Microsoft Excel are preferred)
- Great verbal and written communication skills - Top-notch editing and proofreading
- Social media savvy - Be familiar with the most current social media platforms and their effectiveness in promoting services to targeted audiences
- The ability to interact with clients and employees of all levels of the Firm
- Understanding of CRM software (HubSpot is preferred) and marketing automation
- Understanding of SEM/SEO
- Competitive wages
- Performance bonus and referral bonus programs
- CPA incentives - additional paid time off, Becker partnership, bonus program, celebration upon passing, exam cost reimbursement, success cohort
- "Dress for Your Day"
- Excellent health and life insurance programs
- Flex hours and hybrid schedules
- Generous paid time off
- 401k and profit sharing
- Busy season recognition initiatives - catered meals, "Employees Who Change Everything", "Weekend Away" stipend, post-busy season appreciation party
- Health & wellness - Motion Connected, on-site workout facility, sports tournaments, standing desks
- Other - cell phone reimbursement, company SWAG, on-site car wash and covered parking, on-site dining and shopping
- Team celebrations and events - "Approved Time Off" days, employee certification and firm award celebrations, firm-wide and holiday parties, "FUN Committee"
Our commitment to diversity, equity, and inclusion is shown throughout the work we do for our clients and in our offices. We believe that different backgrounds and ideas help individuals and teams thrive, lead to a positive work environment, and strengthen relationships.
Working Conditions –
- Office locations in Woodmere, Willoughby, Westerville, Middleburg Heights, and Mansfield
- Overtime hours required (especially during the months of January through April)
Job Summary
Full Time
Investment Management
$79k-105k (estimate)
06/05/2024
07/03/2024
The job skills required for Marketing Specialist (full-time) include Insight, Initiative, Collaboration, Written Communication, Google Analytics, Financial Services, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Specialist (full-time). That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Specialist (full-time). Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Specialist (full-time) positions, which can be used as a reference in future career path planning. As a Marketing Specialist (full-time), it can be promoted into senior positions as a Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Specialist (full-time). You can explore the career advancement for a Marketing Specialist (full-time) below and select your interested title to get hiring information.
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