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WTTW/Chicago PBS and WFMT/Chicago Classical
Chicago, IL | Full Time
$167k-215k (estimate)
4 Months Ago
Digital Marketing Director
$115k-145k (estimate)
Full Time | Business Services
1 Week Ago
Puttshack is Hiring a Digital Marketing Director Near Chicago, IL
Home OfficeAbout PuttshackPuttshack is an upscale, tech-infused mini golf experience that appeals to everyone. More than just indoor mini golf, Puttshack leans on its ground-breaking technology to elevate the game while also serving world-class food and full bar in a cool environment. The Puttshack experience is really all about having fun - and doing something fun - together.
Our Purpose: To bring everyone in to play.
Our Vision: To be the universal answer to the question 'Where should we get together?'
Our Mission: To create lasting memories for people of all generations through a shared, world-class entertainment experience.
Our Values
Reports to: VP of Marketing
Position SummaryReporting to the VP of Marketing, Puttshack is looking for a fun, super organized go-getter that will be a key player and decision maker on our marketing team. The Digital Marketing Director will focus on:
Paid Media Campaign ManagementPosition Responsibilities may include, but not limited to:
Our Purpose: To bring everyone in to play.
Our Vision: To be the universal answer to the question 'Where should we get together?'
Our Mission: To create lasting memories for people of all generations through a shared, world-class entertainment experience.
Our Values
- Bring your 'A' game. We strive for excellence in everything we do.
- Lead the Way Our associates embrace and are inspired by change.
- Own the Fun We revel in our guests' enjoyment.
- Care Deeply - We take great care of our guests, our associates and the communities we call home.
Reports to: VP of Marketing
Position SummaryReporting to the VP of Marketing, Puttshack is looking for a fun, super organized go-getter that will be a key player and decision maker on our marketing team. The Digital Marketing Director will focus on:
- Building the strategy for a seamless digital experience that supports a full-funnel approach
- Developing the full lifecycle of the brand's digital strategy across all digital platforms, including but not limited to paid advertising, CRM, SEO and website
- Evaluating first party data to inform strategy and deliver personalized and engaging campaigns
- Analyzing digital performance to provide insights, optimizing processes and delivering a strong ROI
- Collaborating with Brand and Communications teams to build strong omni-channel campaigns and programs
- Orchestrating cross-departmental initiatives to evolve the offering for our guests and user experience for our audience
Paid Media Campaign ManagementPosition Responsibilities may include, but not limited to:
- Partner with Brand and Communications Teams on annual planning, leading the digital strategy.
- Develop and execute comprehensive paid search, paid social, and programmatic display ad campaigns and more, aligning with organizational goals and marketing objectives.
- Lead the creation of campaign strategies, including defining target audiences, overseeing channel mix, setting budgets, and establishing key performance indicators (KPIs).
- Monitor performance, analyze KPIs, generate reports and present findings.
- Expertly utilize GA4, other Google products and tools, Meta Ads Manager and additional paid/organic search-related tools and analytics platforms
- Oversee the strategy for Puttshack's loyalty program, inclusive of SMS, email marketing and automation campaigns with Loyalty Manager, driving repeat visits and incremental revenue.
- Work closely with Web Specialist to optimize user experience and improve website performance
- Provide insight on SEO optimization to be actioned by Web Specialist
- Analyze website data, user behavior, and test results to draw insights and recommend actionable enhancements
- Collaborate with Web Design agency and liaise between partner and software teams
- Oversee and optimize Content Management System
- Assign and manage digital marketing budget, inclusive of vendor contracts and ad spend.
- Stay on top of industry trends, market dynamics and competitor performance.
- Maintain working knowledge of data privacy policy and consumer protection laws to ensure compliance.
- Responsible for leading a small team that includes a Loyalty Manager and a Web Specialist
- Function as main point of contact for digital marketing agency, and support vendor management for marketing technology partners.
- Function as lead for a variety of cross-departmental initiatives, partnering with Tech, Finance and Operations teams as required, owning all digital channels and products.
- Other projects or duties as assigned.
- 8 years experience in digital marketing
- BS/BA degree in Marketing, or relevant field
- Experience within F&B industry or entertainment venues, specifically multi-unit
- 2 years experience with people management
- Highly experienced in using Google Analytics, Google AdWords, Tag Manager, SEO and some HTML skills
- Must have excellent attention to detail, organizational skills, project management experience, problem-solving mindset; interpersonal, written, and oral communication skills
- Experience building and maintaining strong cross functional relationships
- This role requires 0-5% travel
- Ability to be in office (River North) 3 days per week
- This position must pass a post-offer background check
- Work environment-the marketing team works in the office 3 days of the week. The team operates at a fast pace, with an always willing to help mentality.
- Physical demands-the physical demands of the job include bending, sitting, lifting and driving.
- Paid PTO
- Health insurance: medical, dental, and vision
- 50% off Food & Beverage
- Free Mini Golf
- Paid Parental Leave
Job Summary
JOB TYPE
Full Time
INDUSTRY
Business Services
SALARY
$115k-145k (estimate)
POST DATE
05/28/2024
EXPIRATION DATE
06/20/2024
WEBSITE
puttshack.com
HEADQUARTERS
WESTMINSTER, ENGLAND
SIZE
100 - 200
FOUNDED
2017
TYPE
Private
CEO
ADAM MILES BREEDEN
REVENUE
<$5M
INDUSTRY
Business Services
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The job skills required for Digital Marketing Director include Digital Marketing, Email Marketing, Leadership, Initiative, CRM, Insight, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Director. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Director. Select any job title you are interested in and start to search job requirements.
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