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Solana Talent Group
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Digital Marketing Strategist
$88k-110k (estimate)
Full Time 3 Days Ago
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Solana Talent Group is Hiring a Digital Marketing Strategist Near Brooklyn, NY

About The OpportunityExperience-Interaction is a digital-first, full-funnel marketing agency that delivers strategy, creative services and technology solutions to drive brands forward. They believe successful work is born from clear communication, critical thinking, and nimble execution. They work in collaboration with brands to develop digital ecosystems that inspire, engage and perform.
The
This person is interested in consumer behavior and new technologies bringing a unique voice and perspective to their work. They’re strategic thinkers with a deep understanding of today’s top digital marketing, CRM and DTC/eCommerce best practices. In this role, they are responsible for providing strategic direction to the internal team, developing comprehensive marketing strategies, and managing digital marketing executions across web/CRO, CRM/email and search.
Campaign Strategy and Oversight:
  • Partner with the account team to understand client challenges and goals, providing short and long term plans
  • Lead the digital marketing team in crafting integrated, full-funnel digital marketing strategies and performance plans that build brand experiences and drive business growth for our clients online
  • Define customer journeys and touchpoints to inform creative direction and content that drives audiences down the digital funnel to conversion, with a focus on data capture and activation
  • Work closely with other digital marketing specialists to ensure content creation is supported by SEO/SEM optimization, social and web strategy
  • Collaborate with creative leads to ensure our creative output is delivering on our strategy and is setting our clients up for success
eCommerce:
  • Apply and stay up-to-date on eComm best practices to help guide experience design and UX, feature enhancements, product assortment management, and tracking/analytics across digital properties with the goal of optimizing for conversion
  • Partner with Digital Analytics Specialists and web experience leads to stay informed of site health and performance, monitoring KPI’s and giving recommendations to optimize conversion rate
  • Oversee and support activation of key tent-pole campaigns and initiatives including implementation of DTC product launches, partnerships and more!
  • Participation in real-time client “go-live” sessions and serve as subject matter expertise and tech liaison during web launches.
KEY TRAITS WE LOOK FOR
  • Thought leader who brings big ideas & backs them up with data
  • Internal partner to the account team who takes ownership
  • Problem solver who uses critical thinking to remove roadblocks
  • Effective deck builder who can deliver a well told story
  • Strong, client facing, communicator
  • Deep understanding of, and passion for digital marketing
  • Analytical with the ability to translate data, insights, and business decisions into action
  • Proven ability to work in a fast-paced environment
  • Poise and confidence to professionally interact with all levels of leadership, internal teams and external stakeholders
  • Must be able to articulate complex subject matter in a straightforward, concise, and easily digestible manner for a broad audience
  • An innovative out of the box thinker excited to tackle new challenges
IDEAL EXPERIENCE
  • 4 years of digital marketing experience, preferably within a digital agency working across multiple brands
  • Experience leading strategy, implementation and reporting on CRM-driven campaigns
  • Knowledge or experience working in Klaviyo or a comparable CRM platform
  • Experience in Shopify, Wordpress, or other comparable CMS platforms
  • Experience and proficiency in working with Google Analytics and other data analytics tools
  • Bachelor’s degree or higher in Business, Marketing, or other related field
Benefits
  • Medical, dental vision and life insurance
  • 401K match after 3 months of employment
  • Bonus PTO days to celebrate the day you were born, volunteering and personal wellness
  • Referral Bonuses
  • Remote work options for all employees
Equal Employment Opportunity StatementSolana Talent Group and all our clients are equal employment opportunities (EEO) to all aicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, our clients comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Solana Talent Group is a proud promoter of employment opportunities to our Military and Veterans.About Solana Talent Group.Solana Talent Group is a true strategic partner in all aspects of search and placement. We bring a wealth of knowledge and success in placing candidates into positions from entry to the C-Level. It is our passion for search and career placement that really sets us apart. Our goal is to provide a quality hiring and onboarding process to every one of our candidates. We will be your advocate from your first interview screen until the day you begin your new opportunity. It is imperative to us that your first experience with our client is a positive one.
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Job Summary

JOB TYPE

Full Time

SALARY

$88k-110k (estimate)

POST DATE

06/01/2024

EXPIRATION DATE

06/29/2024

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The job skills required for Digital Marketing Strategist include Digital Marketing, Google Analytics, Insight, SEM, Initiative, Leadership, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Strategist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Strategist. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Digital Marketing Strategist positions, which can be used as a reference in future career path planning. As a Digital Marketing Strategist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Strategist. You can explore the career advancement for a Digital Marketing Strategist below and select your interested title to get hiring information.

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If you are interested in becoming a Digital Marketing Strategist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Strategist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Digital Marketing Strategist job description and responsibilities

A Digital Marketing Strategist must have an aptitude for data, analysing results from their own campaigns and that of competitors to determine outcomes and plans to move marketing efforts forward.

02/14/2022: Rochester, NY

During the development of strategy, digital marketing strategist closely works with designers and personnel from the production department.

04/17/2022: Montgomery, AL

Digital Marketing Strategist are responsible for content creation and developing strategies to attract business.

03/20/2022: New Orleans, LA

Campaign Managers are responsible for curating marketing events and campaigns.

03/06/2022: Richland, WA

So create and share content across all marketing channels — social, email, blogs, ads, etc.

04/24/2022: Stockton, CA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Marketing Strategist jobs

They craft the overall strategy for both paid and unpaid marketing platforms to meet the business goals of the organization.

03/10/2022: Portsmouth, OH

Assist with the creation and reporting of email campaigns

05/04/2022: Macon, GA

Digital marketing strategist remains the best way to engage customers, build organic traffic and drive revenue.

02/25/2022: Binghamton, NY

Every sales and marketing team needs a marketing strategist who can step back and not only build a plan full of tactics but also monitor every stage of the execution.

03/23/2022: New Haven, CT

An expert marketing strategist will be able to examine the current business operations and processes, find the gaps, and put together a plan to build a better foundation.

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Step 3: View the best colleges and universities for Digital Marketing Strategist.

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