Description :

Marketing Strategy : Work with our partners to create a strong marketing campaign that is engaging fans, raising visibility and driving commercial results.

Project Management : Act as the marketing lead for specific projects and labels, including developing the overall marketing plan, budget and strategy for the campaign and executing it.

Marketing Plans : When not running a campaign, the candidate will be responsible for guiding our label partners in creating well thought out and creative plans.

Project Budgeting : Work with our label partners to create smart marketing budgets that help deliver maximum visibility while also focusing on the highest return on investment.

Label Meetings : Be available for all label meetings to act as a sounding board and strategist.

Weekly Updates : Create weekly updates for the team highlighting growth areas and opportunities on priority releases. Also work with label partners to ensure they are consistently delivering concise updates.

Label / Artist Relations : Available during negotiations as it relates to marketing strategy and label relations. This role is generally the first point of contact after a deal has been signed so that marketing plan development and marketing strategy can begin immediately to maximize timelines.

Digital Marketing Strategy : Work with the digital department to ensure that our partners are creating creative, innovative campaigns that engage fans utilizing pre-existing social platforms and new technologies.

Data Driven Analytics : Know how to query and speak to specific data points that are meaningful to account relations and artist / manager expectations.

Culture Driven Focus : Know of, be immersed in, and speak eloquently to the pulse / relevance of an artist within the culture of the scene, conveying what is meaningful for account relations and benchmarking artist / manager expectations.

Skills : Bilingual in Spanish

Bilingual in Spanish

Strong verbal and written communication.

Experience in marketing within the genres music spaces.

Strong knowledge of traditional and digital marketing strategies for music consumption.

Must be tech savvy with deep understanding of current & forthcoming technologies and general market trends.

Candidates should be creative, innovative, detail-oriented and resourceful. Must be able to prioritize and multi-task.

Build and manage artist budgets to support online marketing.

Knowledge of social media best practices and how to put together a social media plan, build a fan base, etc.

Must have strong music industry relationships and vision to work with in house and 3rd party PR, Promo and online marketing teams.

Ability to handle multiple projects and operating effectively in a high-volume environment.

Keywords :

Education : BA / BS in Marketing or a related field or Equivalent experience