Our client is looking for an out-of-the-box and entreprenurial thinker to join their team as a Marketing Automation Specialist.

This position is responsible for consulting, developing, implementing and optimizing digital touch points essential in executing on our customer experience strategy. This role will make business objectives and strategies a reality by developing and delivering the technology solutions through Marketing Cloud, Salesforce or other digital platforms.

The ideal candidate will have proven experinece in email marketing, digital engagement and/or business strategy with hands on experience using Salesforce Sales and Marketing Cloud as well a Journey Builder and expert knowledge in email HTML, CSS, AMPscript, and JavaScript to create responsive and dynamic emails.
location: Madison, Wisconsin
job type: Contract
salary: $65 - 80 per hour
work hours: 8am to 5pm
education: Bachelors

responsibilities:

Serve as the specialist for executing digital touchpoints/audiences and marketing automation (Salesforce Marketing Cloud).

Ability to develop and execute complex strategies utilizing multiple aspects of the marketing Cloud suite such as emails, journey builder, automation studio, cloud pages, AMPscript, etc.

Demonstrate flexibility, versatility and an ability to shepherd multiple concurrent priorities to completion, seeking minimal guidance.

Solves and responds to complex problems efficiently; takes a new perspective using existing solutions and approaches changes with flexibility.

Perform day-to-day activities including, but not limited to email/mobile development/ deployment, customer journey design and implementation, email & data automation workflow, basic operational reporting, email campaign optimization etc.

Proactively advise Marketing and other cross-functional partners of best practices with regards to marketing automation, increasing digital engagement, platform capabilities and testing methodology.

Manage and manipulate data to obtain appropriate digital audience creation for emails using SQL queries, filtered data extensions or DESelect

Identify and understand actionable metrics for digital engagement marketing activities; work with manager to analyze and make recommendations on data.

Consult with cross-functional partners to understand goals and desired outcomes to recommend complex execution strategy cross-functionalsmall or medium projects, campaigns, or initiatives. May implement execution or direct others on implementing execution

Develops training and process documentation for the team and the broader Business.

Guides, teaches, and mentors other team members in the work and data infrastructure.

Position Specific DXU:

Build and execute complex emails with (read, write and modify) AMPscript & dynamic content passing variables to cloud pages

Develop and manage complex journeys and triggered emails

Create and update Marketing Cloud landing pages & email templates

Create and update Sitecore web pages or make edits to existing pages and components

Enforce digital governance and contact strategy processes.

Using SQL writing queries to combine or filter data for segmentation, using DESelect or Marketing Cloud tools

• Experience level:
• Minimum 4 years of experience
• Education: Bachelors