Key Tasks:

• Appraise potential new products: incl. review market size/trends, competition, pricing, content, specifications
• Develop go-to-market plans: incl. determine positioning, targets, distribution channels, promo strategy, timing, budget
• Prepare high quality sales tools: incl. sell sheets, sales pitch decks, ad hoc decks, promo videos, images, catalogs, events
• Optimize products for launch: incl. recommend specification improvements, decide product names, create brands, manage development of packaging and instruction manuals
• Assist with trade sell-in: incl. brief sales reps, respond to inquiries, prepare presentations
• Develop and execute promotional campaigns: incl. brief, manage, and assist specialist freelancers and in-house digital marketing experts regarding Shopify websites & landing pages, content creation, organic & paid media, paid search, influencers, paid media, PR, Amazon pages/stores/ads, trade shows.
• Manage campaigns: incl. oversee individual elements to ensure they run on-strategy, on-time and on-budget. Monitor and refine as needed. Report progress to the team.

Requirements:

• Bachelor's degree in marketing, business administration or a related field
• Minimum of 5 years of marketing experience, preferably in a consumer products industry.
• Proven track record of developing and executing successful marketing campaigns.
• Experience analyzing markets, reviewing competition, and pricing.
• Experience with developing sell sheets and/or sales pitch decks.
• Experience with developing brands. Packaging and instruction manuals are a plus.
• Experience in social media marketing. Marketing funnels are a plus.
• Experience with e-commerce. Amazon stores/product pages and Shopify are a plus.
• High level expertise with MS Office. Adobe Photoshop & Illustrator is a plus.
• Fluent English speaker/writer (native level). Chinese is a plus.

Skills:

• Strategic thinking: Ability to develop and implement a comprehensive marketing strategy that aligns with overall business goals.
• Creativity: Ability to develop innovative campaigns that resonate with our target audience.
• Analytical & problem-solving skills: Ability to analyze market trends, customer insights, and data to inform marketing strategies.
• Communication & Interpersonal skills: Ability to communicate and collaborate effectively with internal and external stakeholders.
• Project management: Ability to manage multiple projects and initiatives simultaneously while maintaining attention to detail.

OUR DNA

Job Summary