Position: Brand/Sales Coordinator

5 Reasons You Should work for Green Acres Lawn Care

• Your experience, customer service, work ethic and ability to take on new tasks will determine your pay.
• Company matched 401k
• Paid holidays after 1 year
• Paid vacation 
• Our management team is supportive and friendly. We want you to be successful.
• Our employees almost never quit. Our team has been with us a long time.
• We will train you. We will invest in you. We will put you through any kind of training you want to help you grow your knowledge and advance within the company.
• Our company is growing by 100’s of new clients per year. 

Responsibilities

Strategic planning

• Ability to implement and execute against existing process and procedures
• Understanding of the people and tools at your disposal to most effectively achieve our goals.
• Sustaining and establishing relevant and reliable data points to focus on throughout the year 

Marketing Efforts

Brand Awareness:

• Brand Recognition: Measure the level of brand recognition in the target market.
• Market Penetration: Evaluate the company's presence in the local market compared to competitors.
• Website Traffic and Conversion Rates: Monitor website traffic and conversion rates from online channels.
• SEO Performance: Assess the effectiveness of search engine optimization (SEO) strategies.

Social Media Engagement: 

• Content Reach: Measure the reach and engagement of blog posts, articles, and other content.
• SEO Content Performance: Evaluate how well content contributes to SEO goals.

Advertising Effectiveness:

• ROI on Advertising Campaigns: Assess the return on investment for various advertising campaigns.
• Ad Click-Through Rates: Monitor the effectiveness of online and offline advertising efforts.

Customer Retention:

• Customer Loyalty Programs: Implement and measure the success of customer loyalty programs.
• Customer Feedback: Gather feedback from existing customers regarding the effectiveness of marketing messages.

Event Marketing:

• Event Attendance and Impact: Measure attendance and assess the impact of events sponsored or organized by the company.

Networking Effectiveness:

•  Evaluate the success of networking efforts at industry events.
• Competitor Analysis:
• Competitive Positioning: Analyze the company's position in comparison to competitors in the market.
• Marketing Strategies Benchmarking: Benchmark marketing strategies against industry best practices.

Budget Management:

• Marketing Budget Adherence: Ensure that marketing initiatives stay within the allocated budget.
• Cost per Acquisition: Monitor the cost-effectiveness of customer acquisition efforts.
• Customer Feedback and Surveys:

Cross-Selling and Up-Selling:

• Cross-Selling plan and marketing efforts
• Up-Selling Opportunities: Identify and capitalize on up-selling opportunities with existing clients.

Collaboration with Sales:

• Lead Handoff Efficiency: Ensure smooth collaboration between marketing and sales teams for lead handoff.
• Sales and Marketing Alignment: Assess the alignment of marketing strategies with sales goals.

Market Research and Feedback with Sales:

• Market Trends Analysis: Stay informed about market trends and adjust sales strategies accordingly.
• Customer Feedback: Gather feedback from clients to enhance service offerings.

• Manage all marketing/sales efforts on social media and other things online/offline
• Follow up on leads and estimate requests via phone, email, and text message.
• Provide assistance in answering phones and handling client interactions
• Keeping website and all social media accounts updated and active
• Create marketing emails and upsell campaigns to current clients
• Video and content editing 
• Handle and reply to all reviews 
• Subject to change as position evolves

Green Acres Lawn Care is a fast growing lawn care, maintenance and pest control company serving Belvidere, Rockford, and the surrounding area. We have been in business for 19 years, serving over 3000 clients. We are a profitable, stable company.

Your job is safe with us and you have the opportunity to grow your career.

KPI’s

• Keep revenue at a minimum of 6 times marketing budget (for example, $20,000 per month advertising spend needs to yield $120,000 in new revenue)
• Keeping up with our yearly revenue growth goals
• Keep our CAC within budget
• Keeping up with our review goals 
• Maintain a 50% close rate on leads to clients 
• Maintain a 55% close rate on estimates written
• Complete a weekly audit of all analytics on active marketing efforts 
• Subject to change as position evolves