eCommerce Merchandiser

About the Job

As eCommerce Merchandiser, you are a consumer-focused, self-motivated collaborator with a passion for online retail who turns data into insights into action. You will be responsible for creating and maintaining data-driven merchandising strategies to ensure a premium and personalized customer experience across turtlefur.com and marketplace channels, to drive conversion and revenue. As a successful eCommerce Merchandiser, you will combine an understanding of analytics, shopper journeys, visual merchandising, and a passion for user experience to continuously optimize performance.

Your primary responsibility will be analyzing turtlefur.com performance data to inform customer journey optimizations. You will also be responsible foridentifying and implementing bundling, cross/up-sell opportunities to increase AOV. In addition to your primary focus on turtlefur.com, you will be responsible foroptimizing brand page and PDP content for Amazon and other marketplaces. As eCommerce Merchandiser, you are a consumer-focused, self-motivated collaborator with a passion for online retail who turns data into insights into action. You will be responsible for creating and maintaining data-driven merchandising strategies to ensure a premium and personalized customer experience across turtlefur.com and marketplace channels, to drive conversion and revenue. As a successful eCommerce Merchandiser, you will combine an understanding of analytics, shopper journeys, visual merchandising, and a passion for user experience to continuously optimize performance.

About Turtle Fur

Since our founding in 1982, in the basement of the Yellow Turtle in Stowe, Vermont, Turtle Fur has embodied the moxie and purpose that were trademarks of our founder, Millie Merrill. For over 40 years Turtle Fur has been inspiring life lived outdoors by creating sustainable comfort for every adventure(r). What started with the invention of the fleece neck warmer, affectionately dubbed The Turtle’s Neck®, sparking a design shift in winter accessories, fuels our brand today as a leader in performance and lifestyle accessories.

Today, Turtle Fur is a Certified B Corp that believes business should be used as a force for good. We continue to create products that bring new people outside and supportlifelong adventurers as we strive to deliver on our vision of health and happiness for everyone, everywhere through nature.Since our founding in 1982, in the basement of the Yellow Turtle in Stowe, Vermont, Turtle Fur has embodied the moxie and purpose that were trademarks of our founder, Millie Merrill. For over 40 years Turtle Fur has been inspiring life lived outdoors by creating sustainable comfort for every adventure(r). What started with the invention of the fleece neck warmer, affectionately dubbed The Turtle’s Neck®, sparking a design shift in winter accessories, fuels our brand today as a leader in performance and lifestyle accessories.

For more information, visit www.turtlefur.com.

Key Responsibilities:

• Responsible for daily site performance analysis, ongoing optimizations to achieve site revenue goals by driving conversion, AOV, UPT

• Develop site merchandising strategies across Desktop and Mobile sites; ensure successful execution of all tactical site merchandising plans that will help meet and/or exceed company revenue and profitability goals

• Collaborate seamlessly with Marketing on alignment of merchandising efforts with promotional campaigns and product launches

• Utilize reporting data and analytics to recommend opportunities that improve site KPIs, shopper journey, and category performance. Create ongoing adjustments to drive growth

• Use site metrics to identify landing page patterns and opportunities; test and optimize landing page strategies

• Use deep understanding of shopper journey and site KPI data to propose experience optimizations. Propose AB Testing opportunities to validate hypothesis

• Lead efforts to contribute significantly to SEO initiatives by optimizing site content for superior search engine visibility

• Ensure meticulous management of accurate and up-to-date product listings across DTC website and Marketplace

• Partner closely with Creative to develop site content that improves shopper engagement and supports brand goals(Homepage, PLPs, PDPs, etc.) providing business inputs and feedback to ensure alignment with business goals

• Make recommendations for site updates across Homepage, PLPs, PDPs, etc. to improve the customer experience throughout their journey; work with eComm Manager to prioritize when technical support is required

• Review, analyze and partner with Marketing/Creative to optimize content on brand and product pages on Amazon and other marketplace channels

• Partner with eComm Management to monitor and manage inventory

• Establish KPIs, develop site merchandising dashboards and reporting cadence

• Stay at the forefront of e-commerce trends, user experience best practices, and industry innovations.

Skills and Experience:

Working Environment/ Physical Activities:

Mission, Vision & Values Responsibilities – What we expect of everyone.

• Be a champion and advocate of the mission and vision in all actions and interactions with our customers, partners, and staff.
• Actively supports Turtle Fur values.
• Strong commitment to protecting and lessening impact on the environment at work by conserving energy, reducing waste generation, stewardship of resources and recycling.
• Dedicated to supporting the model of business as a force for good in environmental and social impact.
• Demonstrates a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. Fosters a safe, positive, and productive work environment.

Benefits

• 2 Weeks Paid Time Off, 3 weeks after one year of service and 4 weeks after three years of service
• Flexible work from home/hybrid policy
• Paid volunteer/Civic Engagement Time
• 7 Paid Holidays
• Paid Parental Leave
• 401K with Company Contribution
• Health Insurance with company funded HSA
• Salary Range $70,000 - $90,000 commensurate with experience and qualification

Turtle Fur is committed to attracting and retaining a diverse staff, and honors unique experiences and identities.

We encourage people who identify with the BIPOC, LGBTQIA , and Disabled communities to apply as we make concerted efforts to diversify our staff and our perspective. Turtle Fur is proud to be an equal opportunity employer.