Description

Who we are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Role Summary:
The Omnichannel Planning & QA Supervisor oversees various aspects of media strategy, activation, and QA to ensure consistency, accuracy, efficiency, and effectiveness for paid media efforts throughout the department. This role requires a deep understanding of various media channels, such as Digital (Paid Search, Paid Social, Programmatic) and Traditional (Print, OOH, Trade) and cross functional collaboration with vertical media leads, client engagement, and finance.
Key Responsibilities:

1. Strategy & Planning Development: Develop and implement omnichannel media strategies that align with client audiences, goals, and objectives. This includes identifying and presenting a plan that clearly outlines a path to growth.
2. Develop & Assess QA Processes: Design, review, implement, and continuously improve QA processes and standards for media authorizations, activations, and client billing.
3. QA Reporting: Analyze QA data and buy details to identify areas of concern. Generate reports and insights to inform internal stakeholders across the departments to drive continuous improvement efforts.
4. Tools & Tech: Leverage tools like MediaOcean, Smartsheets, Tableau, and MediaTools flowcharts to streamline the QA process, capture data accurately, and generate actionable insights. Stay updated on emerging platform enhancements and best practices to enhance QA effectiveness.
5. Risk Mitigation : Track and report errors to omni lead, client engagement, and finance. Provide a detailed summary of what happened, why it happened, and what we're working on to prevent it from happening again.
6. Training & Development : Provide training opportunities for team members to enhance their skills and knowledge in planning, execution, and accountability.

Qualifications:

1. Bachelor's degree in marketing or related field preferred
2. 7 years of experience in roles involving omnichannel media strategy development, channel planning, activation, and campaign reconciliation.
3. Deep understanding of paid media traditional and digital channels.
4. Problem Solving Skills: Ability to identify issues, analyze root causes, and develop effective solutions for addressing challenges.
5. Analytical Skills:Strong mathematical skills with ability to identify and interpret data quickly.

The base salary for this position at the time of this posting may range from $60,000 to $140,000 . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP . For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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