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Director of Event Sales
The Wool Factory Events, Broadcloth & The Workshop
CORE VALUES
The following core values are central to every role at The Wool Factory. We expect all Wool Factory team members to model these values on a day-to-day basis.
POSITIVITY . We choose to acknowledge the good in our surroundings. We take the time to share that positive outlook with our coworkers, and those we serve.
RESPECT. We are considerate and empathetic towards others. We see the equal value of every person on our team.
INITIATIVE. We strive to be the best versions of ourselves in order to provide excellent experiences and products. We are accountable for our individual actions and attitudes.
COLLABORATION. We work as a team to achieve our common goals. We understand that we are most successful when we work together.
JOB OVERVIEW:
As The Wool Factory Events Director, you'll lead the entire event department. Your primary objective is to drive event revenue - developing aggressive sales strategies, identifying new business opportunities, and expanding market presence, while also providing leadership and accountability to the managers and hourly staff on your team. Informed by market research, you'll shape sales and marketing strategies, pricing, and package development. You'll cultivate strong client relationships and partnerships, securing high-value bookings while collaborating with the marketing team to ensure the most productive and brand aligned reach.
KEY RESPONSIBILITIES:
Revenue Growth:
This is the most fundamental aspect of this position. Develop and execute aggressive sales strategies to meet or exceed revenue targets. Identify new business opportunities and expand market presence.
Client Relations, Partnerships & Media Coordination:
Cultivate and maintain strong relationships with key clients and strategic partners. Cultivate relationships to engage high-value bookings for the event venue. Work with outside PR firm to coordinate media and PR opportunities.
Team Leadership:
Lead, manage, and hold accountable the events team, currently including Sales Manager, Coordination Manager, Service Manager, and the FOH event team. Foster a collaborative environment that encourages innovation and excellence.
Analysis and Strategy:
Conduct thorough market research to understand industry trends, competitor activities, and customer preferences. Utilize insights to inform sales and marketing strategies, pricing, and product development.
Reporting and Budget Management:
Monitor performance against targets, providing monthly reports to the Partners. Use data to make informed decisions and adjust strategies as necessary.
Qualifications:
HOURS / SCHEDULE
COMPENSATION
BENEFITS
*Additional benefit details outlined in the company Handbook
Full Time
$117k-150k (estimate)
06/10/2024
06/25/2024
thewoolfactory.com
Charlottesville, VA
The following is the career advancement route for Director of Event Sales positions, which can be used as a reference in future career path planning. As a Director of Event Sales, it can be promoted into senior positions as a Trade Show Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Event Sales. You can explore the career advancement for a Director of Event Sales below and select your interested title to get hiring information.