Digital Strategist

Message Agency is seeking a Digital Strategist to provide leadership around audience engagement for client projects and agency programs. Working closely with cross-functional teams, our digital strategist will leverage expertise in digital marketing channels, data analytics, and industry best practices to develop digital campaigns and initiatives for our clients and the agency.

• Position: - Digital Strategist - Full Time
• Location: Ideally, Philadelphia Area – But Open For Remote

§ When Applying To This Role - Please submit a cover letter, resume, references, and samples or links to your portfolio site.

• Check Out Our Websites: https://www.techimpact.org/ http://messageagency.com .
• Questions - Contact Devie Smith Email: Devie@techimpact.org

Benefits Of Working For Our Company

• This is a full-time position with full benefits and a salary commensurate with experience.
• The organization shows how it cares for its people by paying for 90% of medical, dental, and vision benefits and providing you with a credit card to pay deductibles and copays.
• Paid Time Off - 15 days accrued yearly and 10 Paid Holidays.
• A supportive and compassionate environment that provides a work-life balance.
• A collaborative team that is passionate about the organization's mission and using technology to make the world a better place.

Position Overview – Digital Strategist

We are looking for a results- and data-driven strategist who can assist our clients in establishing digital marketing and engagement campaigns, outlining metrics for gauging campaign outcomes, and measuring the return on digital products we develop. Our Digital Strategist will be tasked with analyzing user experience data, initiating digital projects across platforms, reporting on planned and current strategies, and leading digital marketing efforts. They will plan and conduct user research, develop engagement strategies, and deliver insight though written deliverables and reports. They will play a critical role in larger web design projects by participating in client discoveries and delivering strategies for ensuring audience engagement in conjunction with our user experience designers and content strategists. They will also work on stand-alone digital marketing efforts for clients and for the agency itself. Specifically, they will be managing digital marketing for a Career Development app and platform we are developing for the state of Delaware, which is a grant-driven program that provides funding to support a portion of this role.

We need a sharp, creative professional who is committed to supporting mission-driven nonprofits, universities, foundations, and organizations seeking to deliver a social or environmental impact.

We need a strong and proactive communicator, thinker, and strategist whose attention to detail is impeccable but who can also balance the perspectives of peers, audiences, and clients. We are seeking someone who understands how to scale our strategy services for both small and large projects, as well as maintaining quality regardless of a client’s budget or constraints. Our ideal candidate will have direct experience at a digital agency or serving as a digital strategist, digital marketing, or similar role within a nonprofit organization.

Overall Duties & Responsibilities

Ideal candidates for this position should be web, social, and multimedia savvy. Ultimately, an outstanding Digital Strategist should have a firm grasp of digital touch points, steer our clients’ digital narrative, and drive highly effective campaigns.

1. Digital Strategy Development : Lead the development of cost-effective digital marketing strategies aligned with client goals and objectives, incorporating insights from market research, competitive analysis, and industry trends.
2. Campaign Management : Plan, execute, and monitor digital marketing campaigns across various channels, including but not limited to social media, email, SEO/SEM, and content marketing.
3. Digital Advertising : Create, launch, and manage digital advertising campaigns across platforms such as Google Ads, the Meta ad network, and other digital channels relevant to nonprofit clients. Experience with managing ad budgets and making recommendations for campaign budgets is a plus.
4. Discovery and User Research : Participate in client discoveries and write discovery briefs. Conduct audits of clients’ digital strategies and recommend improvements. Design protocols for and conduct market and user research. Create deliverables based on the discovery and research phases, including campaign strategies, user personas, digital engagement plans, email marketing strategies, and social media strategies.
5. Copywriting and Content Strategy : Develop compelling and relevant content tailored to target audiences and optimized for various digital platforms.
6. Data Analysis and Optimization : Utilize analytics tools, such as Social platforms, SEO/SEM, Google Analytics, and Google Tag Manager, to track key performance metrics, analyze campaign effectiveness, identify areas for optimization and improvement, measure impact, and help clients make data-informed decisions.
7. Audience Targeting and Segmentation : Utilize data-driven insights to identify and target specific audience segments, maximizing the impact and relevance of digital marketing efforts.
8. Cross-Functional Collaboration : Work closely with internal teams, including content strategists, visual designers, UX designers, and project managers, to align digital marketing initiatives with client organizational goals and objectives. During the sales cycle, help strategize directions for potential projects and participate in business development activity, such as vendor interviews and assistance with proposal writing.
9. Stay Updated on Industry Trends : Keep abreast of the latest trends, tools, technologies, and best practices in digital marketing, and proactively recommend innovative strategies to enhance our agency and our client’s digital presence.

Required Skills For The Position

• A bachelor’s degree in advertising, Marketing, Communications, or equivalent work
• experience. Certification in digital marketing is a plus.
• At least two years of professional experience as a digital strategist or in a digital design or UX role
• Strong writing, communication, and organizational skills.
• The ability to effectively multitask.
• Direct experience conducting user research, audience definition and persona development, and/or market segmentation.
• A firm grasp of emerging digital tools and social media
• A thorough understanding of digital touch points
• Demonstrated examples of original campaign design or evaluation plans
• Excellent interpersonal skills
• Understanding of web analytics
• Broad knowledge of digital best practices

Ideal Skills For Success In The Position

1. Understanding of web accessibility
2. Experience working in an agile team environment.
3. Project management experience
4. Experience working with nonprofit organizations, universities, foundations, or government agencies.

Applying For This Role

When applying to this role, please submit a cover letter, resume, references, and samples or links to your portfolio site .

· Cover letters are important to us. You will be required to complete a cover letter that describes why you think you are qualified for this role and how your experience makes you an outstanding candidate. Applications without cover letters will not be considered.

· Also, please be patient. Our screening process takes longer than most other employers’—but we’re worth the wait. We want to be sure that anyone we hire is a perfect fit for both the agency and employee, so our process is thorough.

A Bit More About - Message Agency -- Tech Impact

Message Agency delivers digital impact for the greater good. We are an established and growing web development company with a social mission. We build sites in Drupal and WordPress—open-source content management systems (CMS)—and work with both regional and national nonprofits, universities, foundations, and government agencies. As a certified B Corporation that’s been awarded “Best for the World” status three times in recent years, we are a triple bottom line business that believes:

• We must be the change we seek in the world.
• All business ought to be conducted as if people and place mattered.
• Through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
• To do so requires that we act with the understanding that we are each dependent upon one another and thus responsible for each other and future generations.

Message Agency is committed to your professional growth, and as such encourages and offers employees to join teams outside of their discipline, such as our marketing team, Happiness Committee, and other internal initiatives. We frequently hold employee-led lunch and learns, company-wide “class trips”, and the occasional bowling league.

Check us out at: http://messageagency.com .

Employment Policy

• As an Equal Opportunity Employer, Tech Impact values a diverse, inclusive workforce and we provide an equal employment opportunity for all applicants and associates. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, physical or mental disability, medical condition, family care status, marital status, domestic partnership status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. We also consider qualified application regardless of criminal histories consistent with legal requirements.
• ADA Specifications: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
• Requires the ability to speak, hear, see and use a computer and other office related equipment.
• Also requires the ability to sit for extended periods of time, stand, stoop, crawl and lift up to 50 lbs.
• May require local and regional travel.