Position : Campaign Activation Senior Associate

Location : Tampa , FL. Hybrid model

Duration : Full Time

Position Summary:
A marketing automation professional who will enable the orchestration of targeted and unified campaigns through deep audience segmentation and cross-channel integrations. This role requires the ability to leverage the campaign ecosystem to develop scalable and highly synchronized campaigns. The Client Activation Senior Associate will have a deep knowledge of how our customer data is organized and will apply it appropriately to achieve campaign goals.
Responsibilities:

• Ensure that campaigns and associated deliverables are executed on-time and within the scope of the campaign requirements
• Assist in the definition of campaign requirements and objectives, involving all relevant stakeholders and ensuring technical feasibility
• Design and orchestrate workflows to create target audiences incorporating client segmentation and marketing test plans to support a variety of strategies
• Troubleshoot campaign discrepancies and/or steps that may have technical errors related to various integrations
• Ensure that Q/A Testing is thorough and complete before activating campaigns.
• Seeks improvement in existing operational and technical processes to improve the efficiency of campaign activation programs
• Works with campaign managers to define audience segmentation criteria and deploy highly targeted and effective marketing campaigns
• Viewed as a technical expert on the Client Activation team, combines business insight and knowledge of available data with campaign execution and technical expertise
• Excellent written and oral communication skills are required, specifically when relating complex data concepts to strategic business objectives
• Will have a high degree of responsibility for resolving a full range of issues related to audience segmentation strategy.

Qualifications:

• Bachelor's Degree (Marketing, Operations, Information Systems) or equivalent combination of experience and training.
• 5 years database marketing experience preferred
• 3 years using Adobe Campaign or similar campaign management tool to activate marketing campaigns
• Strong relational database experience; proficiency in SQL required
• JavaScript experience is a plus
• Advanced user in Access and Excel applications required
• Solid understanding of database marketing principles including client segmentation and test design preferred
• Has in-depth understanding of working with large customer databases for purposes of audience segmentation to support marketing effectiveness.
• Knowledgeable of email and digital marketing best practices
• Strong interpersonal and communication skills
• Ability to manage tight deadlines in a high paced and high-volume environment with a strong attention to detail and process orientation

Job Types: Full-time, Contract

Pay: From $90,000.00 per year

Schedule:

• 8 hour shift

Experience:

• Sales: 5 years (Preferred)

Language:

• Bilingual (Preferred)

Shift availability:

• Day Shift (Preferred)

Ability to Commute:

• Tampa, FL (Preferred)

Work Location: In person