Lead Marketer / Marketing Manager (INDEPENDENT CONTRACTOR / FULLY REMOTE)

Marketing Direction is a fast-growing, fully remote marketing agency that delivers high-quality marketing programs to a mix of B2B and B2C private companies. We are looking for a talented and experienced Lead Marketer / Marketing Manager to join our team and help us achieve our ambitious goals.

As a Lead Marketer / Marketing Manager, you will oversee the execution of marketing plans for assigned clients, located primarily in Central Florida. This includes working with cross-functional teams to get projects completed on time, on budget, and with the best possible results. Our Lead Marketers also build and maintain strong client relationships and review / report on marketing results with clients on a regular basis.

This request is for independent contractors – not full time or part time employment. This will encompass project work as needed for clients in a variety of industries. We are a fully remote agency, so you will have the luxury of working from your home office with only occasional in-person presentations and client visits. 

ACTIVITIES:

As a Lead Marketer / Marketing Manager, you will oversee the execution of marketing plans for several clients. This includes:

• Creating and implementing a detailed 24-month marketing action plan (DMAP)
• Presenting and explaining the DMAP to clients
• Coordinating projects with a team of marketing specialists, freelancers, and vendors
• Building strong client relationships
• Ensuring client buy in and understanding of marketing activities
• Reviewing and reporting on marketing results; explaining results to clients; recommending and making adjustments as necessary
• Conducting marketing activities such as search engine marketing (paid & organic), web design, landing page design, copywriting, email marketing, research, analysis, social media posting, graphic design,etc.
• Maintaining a status report for all active projects
• Managing and reporting on client marketing budgets
• Hosting recurring status meetings with clients and the internal team
• Regular client contact

BEHAVIORS:

• Required to be strategic, confident, action-oriented, result-focused; productive, disciplined, focused, goal-oriented; accurate, detail-oriented, analytical; dependable, reliable, responsible; organized, encouraging, perceptive, insightful.
• Must also be in alignment with Marketing Direction’s Core Values: Enthusiastic, Mindful, Polished, Influential, Resourceful, Expert.

SKILLS:

The ideal candidate will have the following skills:

• Communication:Exceptional written and verbal communication skills, both internal and external. The ability to clearly and concisely communicate complex marketing concepts to clients, team members, and other stakeholders.
• Client Service:Strong client service and interpersonal skills. The ability to build and maintain strong relationships with clients, and to understand and address their needs.
• Problem Solving:Satisfactory problem-solving and analytical skills. The ability to identify and solve problems, and to use data to make informed decisions.
• Organization:Strong organizational, time management, and multitasking skills. The ability to manage multiple projects simultaneously, and to meet deadlines.
• Attention to Detail:Strong attention to detail. The ability to proofread and edit work carefully, and to ensure that all projects are completed to a high standard.
• Collaboration and Teamwork:Excellent collaboration and teamwork skills. The ability to work effectively with others, and to share ideas and feedback.
• Presentation:Excellent presentation skills. The ability to deliver clear and concise presentations to clients and other stakeholders.
• Project Management:Familiarity with project management, CRM, content management systems, and website analytics. The ability to plan, track, and manage marketing projects from start to finish.
• Technical:Proficiency in Microsoft Office applications, Adobe Creative Suite, Wordpress, Email Marketing Platforms such as Constant Contact, MailChimp, etc., Project Management Platforms such as Monday.com, Wrike, etc., and basic math.
• Motivational and Negotiation:Good motivational and negotiation skills. The ability to motivate and inspire team members, and to negotiate effectively with clients and vendors.

EDUCATION & EXPERIENCE:

• Bachelor’s degree in business administration, marketing, advertising, public relations, mass communications or related fields of study
• 10 years of marketing experience; 2 years in a senior marketing role / 2 years in a supervisory management role.
• Mix of corporate, agency and consulting experience is preferred.

Please submit your resume compensation rate if you feel you are a match for this opportunity and:

• Are open to occasional work
• Can work independently but also collaboratively
• Are good at providing regular status updates
• Manage your time well
• Consistently meet deadlines
• Stay within budget
• Would agree to work within our project management system
• Are interested in working with us and our clients, we’d love to get to know you!