Terms of Reference
Communications and Outreach Consultant

I. Background
The Communications Consultant will support the Washington DC-based Forest and Grasslands Team
(FGT) in implementing communications and outreach aspects of The Restoration Initiative (TRI). TRI is a
GEF-funded programme led by IUCN, together with FAO and UNEP, with 10 projects in 9 Asian and
African countries and 1 global support project. See website and 2022 Year in Review Publication.

II. Objectives

will help generate increased visibility for TRI’s outcomes by designing and implementing an impactful
communication strategy, including preparing content and designing high-impact communication
assets (visual, audio, written) targeting different audiences at the regional and global levels. Moreover,
this Consultancy will design an outreach and awareness-raising campaign on FLR to be implemented
by countries responding to their contexts – content and templates for media products will be
developed by the Consultant to support in-country implementation by country teams.
The Consultant, operating from their home office, will collaborate closely with the IUCN TRI Program
Coordinator. They will also engage with program partners from IUCN, FAO, and UNEP, as well as
country teams, to ensure the design and content of deliverables are informed by all relevant parties.

III. Deliverables and activities

The consultant will be responsible for the following:

• Updated 2024 communications strategy to increase visibility and raise awareness for the main

(social media flyers, infographics, posts, online stories, video clips, longer videos, etc.) and
coordinate its dissemination through relevant networks.

• Carry out graphic design work for printed and online information products.
• Generate compelling and informative content, including press releases, articles, blog posts,

TRI’s activities and media assets.

• The consultant will cover the cost of software for the design of communication materials and

responding to their contexts – the Consultant will train countries' teams and design content and
templates for media products to support in-country implementation by country teams.
Consultation with country teams will be required.

IV. Timeline for deliverables and consultancy
The consultancy is anticipated to run from July 2024 until December 2024.

Deliverable Description Deadline
Updated 2024 communications A communications strategy in the July 15th
strategy last year of the TRI global support

project
Communication assets and Based on the communications Responding to the delivery
activities strategy, the consultant will calendar to be agreed upon but

develop communications assets no later than October 15th
and activities in coordination
with the global and country
teams, aligned with key regional
and global meetings and
according to a calendar to be
agreed upon with IUCN

Outreach and awareness- Survey countries to inform the September 15th
raising campaign document design of an outreach and
content and templates to guide awareness-raising campaign on
the countries’ work training to FLR to be implemented by
countries countries, including content

and templates to guide the
countries’ work. Deliver training
and tutorials to countries

V. Budget and payment schedule
The budget for this consultancy is for a maximum of USD 25,000.

The consultant is expected to conduct the work within an estimated 75-100 working days between July
and December 2024 with the FGT, partners of TRI and relevant stakeholders. The consultant shall
submit an invoice according to the schedule of payments described below:

September 30th, 2023.

delivery of all relevant deliverables and reports, 31 December 2023

The consultant will be responsible for all taxes related to this agreement.

VI. Skills and experience
The individual consultant should have the following qualifications and expertise:

• Degree in communication sciences, marketing, analytics, digital branding, advertising,

• A minimum of five (5) years of relevant working experience in communication and outreach as

• Knowledge of forest and landscape restoration or other sustainable ecosystem management

• Experience in communicating and collaborating with management agencies, academic

• Ability to succinctly compile large amounts of information into a coherent document for

• Excellent facilitation and coordination skills, with the ability to manage the timely and effective

• Strong communication and presentation skills and an ability to prepare appropriate and timely

• Excellent time management skills, including working effectively under pressure and meeting

• Excellent writing and speaking literacy in English (French is an asset).
• Proven ability to liaise and work with various stakeholders, including government agencies, the

VII. Supervision and coordination

The consultant will report to and work under the supervision of the TRI Global Manager.

Please submit your Resume, a Technical Proposal detailing the elements that are envisioned to be
included in the three deliverables described above, a proposed timeline and a detailed costing of such
elements using the Request for Quotation (see next page) to Adriana.vidal@iucn.org by June 13th

REQUEST FOR

QUOTATION

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experts. IUCN is the global authority on the status of the natural world and the measures needed to safeguard it.

We kindly request your best quotation for the below items.

THIS IS NOT A PURCHASE ORDER.
IUCN may, unless you expressly stipulate to the contrary, accept whatever part of the offer that we so wish.

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