WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.
You’ll partner with Marketing to understand the needs of key audiences and help inform marketing programs and communications to articulate the value of WhatsApp to consumers in a way that is relevant and compelling.
Creativity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must. If, you thrive in a fast paced, rigorous environment with a focus on driving impact, we would like to speak with you.
Marketing Researcher - WhatsApp Responsibilities:

• Design and execute innovative and impactful quantitative and qualitative research, partnering with WhatsApp consumer marketing organization
• Develop actionable insights and high impact deliverables that will shape marketing and communications strategy, positioning and messaging, and inform the product roadmap

Minimum Qualifications:

• 8 years of qualitative and quantitative primary research experience
• Experience independently executing full-cycle research
• Product marketing research experience
• Tech sector experience
• Experience with Microsoft Excel, survey tools (i.e. Qualtrics), and statistics software (i.e. SPSS)

Preferred Qualifications:

• Strategy development
• Data analysis
• Cross functional collaboration
• Sense of urgency

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.