Description

SUMMARY

Responsible for the facility’s admissions development plan including; managing referral source development, public/community relations, advertising campaign, facility tours, evaluation of prospective residents for appropriate placement, overseeing the admissions process, tracking referrals, assisting with new service development, monitoring consumer and referral source satisfaction, planning and maintaining strong Medicare and private pay census. Conduct beneficial and regulatory-required social work programs for the facility in accordance with Company policies, standards of practice and governmental regulations to ensure the highest possible level of resident physical, mental, and psychosocial well-being.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.

• Develop relationships with and call upon referral sources. 

• Meet budgeted census quotas and bed mix projections. 

• Develop recommendations for new services in response to the needs of referral sources. 

• Conduct follow-up calls with referral sources. 

• Oversee the building of a positive image in the community. 

• Work in concert with the management company on news releases, direct mail, and other tactics. 

• Cultivate and engage in civic organizations and community events. 

• Develop effective promotional campaigns and materials. 

• Plan and host community events in the facility. 

• Provide training for new team members on working with referral sources and building census. 

• Manage and monitor the inquiry and admissions process. 

• Develop a benefit-oriented tour for inquiries and train management and leaders accordingly. 

• Seek ways to streamline the admissions process. 

• Coordinate the welcoming of new residents and family members.

• Track satisfaction levels of all constituents and provide recommendations as necessary. 

• Complete regular competitive surveys.

• Be aware of competitors’ promotional activities, offerings, activities, strengths, and weaknesses. 

• Administer satisfaction and/or follow-up surveys to all appropriate residents, facilities, referral sources, and public agencies. 

• Implement appropriate follow-up to respondents. Make recommendations to administration in response to surveys.

• Review prospective residents for appropriate admissions.

• Complete “General Information” portion of company’s pre-admissions assessment. 

• Visit referral to determine appropriate placement.

• Coordinate with ancillary team on financial implications. 

• Conduct beneficial and regulatory required social work programs for the home. 

• Create and maintain required social work documentation on every resident.

• Ensure that documentation is consonant with informational and quality requirements of state and federal regulatory bodies. 

• Work with the Administrator, Director of Nursing, Life Connections Coordinator, and other relevant staff on systems to ensure that regular communications are made with family members and other responsible parties. 

SUPERVISORY RESPONSIBILITIES 

May directly supervise one (1) or more non-supervisory employees. Accomplishes retention results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, commendation and disciplining employees; initiating, coordinating, and enforcing systems, policies, and procedures. 

QUALIFICATIONS to perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Must meet all local health regulations and pass post-employment physical exam if required. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Requirements

EDUCATION and/or EXPERIENCE 

• High-School Diploma or equivalency required.

• Bachelor’s degree in Marketing, Social Work, Business or related field preferred; or combination of education and experience preferred. 

• 5 years’ experience in admissions or community relations required. 

• 1-2 years’ experience in long term health care preferred.

• Familiar with local medical community preferred. 

CERTIFICATIONS, LICENSES, REGISTRATIONS 

• Valid driver’s license. 

• Licensed Practical Nurse

KNOWLEDGE, SKILLS AND ABILITIES 

• Excellent written and verbal communication skills. 

• Outgoing and energetic personality. 

• Ability to prioritize and perform detail oriented functions.

• Ability to travel 50% of the time. 

• Intermediate computer skills.

• Experience with MS Office Word, Excel, and PowerPoint preferred