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As employees of a farmer-owned cooperative, we come to work every day trying to honor the tireless effort and care these farming families put in every day, all day, 365 days a year. Our farmer-owners tend to think in generations, with some of our farms being run by the same families for over a century. We carry this approach into our business, knowing that each and every one of us makes a difference in allowing these generational traditions to continue, taking pride in knowing that we nourish our friends, neighbors, nation, and even the world with healthy and delicious dairy products. Our products include milk, flavored milk, yogurt, dip, sour cream, cottage cheese, Italian cheese, and ice cream mix marketed under the Upstate Farms®, Bison®, Milk for Life®, and Intense Milk® brands.
Unique opportunity to take shape the next chapter for Upstate Niagara Cooperative (UNC). The Marketing Director (Insights & Analytics) will define and build the future of marketing for the company while serving as an industry leader and balancing the best of discipline from B2B and B2C.
Reporting directly to the Chief Growth Officer, the Director of Marketing (Insights & Analytics) will manage and collaborate with our internal Marketing team; generate customer & consumer insights that fuel product strategy; and help the organization make informed business decisions. This is a growing role within an incredibly fast-paced company where our core purpose is to Nourish Life.
Roles & Responsibilities
Qualifications
Pay: $142,100-$213,100 a year*
Upstate Niagara Cooperative, Inc. is committed to equal employment opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Full Time
Consumer Goods
$161k-205k (estimate)
06/02/2024
08/01/2024
upstateniagara.com
BUFFALO, NY
1,000 - 3,000
1965
Private
LARRY WEBSTER
$1B - $3B
Consumer Goods
Upstate Niagara Cooperative offers dairy products such as milk, creams, butter, yogurt, juice and drinks, eggnog, and custard shakes.
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A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
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A Marketing Director reports to the Chief Marketing Officer.
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The marketing director leads and guides the efforts of the marketing department.
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They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
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They typically manage marketing of a business, organization, particular product or group of products.
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The director of marketing generally has at least five to 10 years of applicable experience.
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Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
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Experience with digital marketing forms such as social media marketing and content marketing, required.
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Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
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Director of Marketing requires some amount of technical expertise and experience.
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