The primary responsibilities of the Marketing Specialist are to create plans and toolkits that will assist store operators in driving awareness to their stores and meeting business objectives. This position will provide local marketing support by developing best practices, impactful tools, and plans for store-level marketing initiatives and new store Grand Openings with input from franchise owners. They will also create tools and plans for emerging markets to pilot and drive brand awareness in new areas. This role will serve as a comprehensive resource for all Grand Opening Marketing-related matters within emerging markets, and areas serviced by Area Representatives and Home Office staff. This involves providing consultation through 1-on-1 meetings and documenting information related to each store’s marketing plan.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Formulate and implement marketing plans tailored to the established territories as well as the emerging markets

• Create and produce a tool kit to build awareness of the brand and the new store opening, utilizing a mix of traditional and digital marketing channels such as in-store merchandising, social media, email marketing, advertising, and local partnerships.

• Train Area Representatives (ARs) to manage Grand Opening marketing plans for their respective territories

• Serve as a comprehensive resource for all Grand Opening marketing-related matters to the ARs and Home Office territories.

• Work closely with internal teams and store owners to align marketing efforts with overall business goals and ensure a seamless customer experience.

• Operate within Grand Opening marketing budget

• Administer shared advertising plans for stores in emerging markets

• Utilize data analytics tools to track the performance of marketing initiatives, generate insights, and make data-driven decisions to optimize future campaigns.

• Provide guidance to new store owners to ensure the successful execution of marketing strategies for Grand Openings and shared advertising within each territory

ADDITIONAL RESPONSIBILITIES

• Remain flexible and adaptable, adjusting strategies as needed based on evolving market conditions and business priorities.

• Host monthly meetings with Home Office stores owners as well as ARs to review expenses

This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.

VALUES & BENEFITS

At BIGGBY® COFFEE we are committed to supporting people in building a life they love. Our organization is an aspiring conscious company. Acceptable candidates will possess a desire to grow and a willingness to share as a professional and individual. Our core values are:

Love Unconditionally – Have faith in people and assume their good intentions. Extend grace at no extra charge and illuminate every interaction with love.

Embrace Growth – Harness the power of limitless possibilities - take risks, fail fast, adapt, grow.

Live Consciously– Be present, self-aware, and mindful of others. Know who I am and who Iwant to be. Always have a positive impact on those around me.

Have Courage– Recognize fear, but challenge what I am afraidof. Be bold, take leaps and embrace the potential to fail. Do the brave thing.

Kick-Ass – Work with enthusiasm, intensity, and passion. Stay focused and give it everything I’ve got. Push limits and go beyond expectations.

BENEFITS & PERKS

As a full-time Home Office employee, you would receive a variety of benefits including:

• 5 days of vacation days as a new hire. Vacation days will then increase with your tenure.
• 12 PTO days, 2 Floating Holidays, and 3 Volunteer Days per calendar year.
• 13 Company-Paid holidays per year.
• A paid sabbatical after every 5 years of employment.
• Family Care Plan (maternity/paternity)
• Bereavement days

The BIGGBY® COFFEE Corporate Office also offers ST/LT disability, 401K w/ employer match (up to 5%), $100,000 company-paid life insurance, and medical, dental, & vision insurance.

We also offer numerous perks including a remote office set-up bonus, a fixed monthly allotment, flexible scheduling, discounted pet insurance, discounted BIGGBY® merchandise, discounted college tuition through Davenport University, and more!

EDUCATION

• Bachelor’s Degree in Marketing, Business Administration, Advertising or related field required.

EXPERIENCE

• Minimum 3 years of professional marketing experience required

• At least 1 year of Grand Opening support work preferred

• Experience working with franchise organizations preferred

• Data analysis experience preferred

KNOWLEDGE

• Intermediate proficiency in Microsoft Office 365, Outlook, Excel, and PowerPoint

• Demonstrate problem-solving, process improvement, and decision-making abilities

• Knowledge of Trello or other project management software is preferred

ABILITY

• The ability to analyze and report Grand Opening sales results

• The ability to multitask and work cooperatively with others

• The ability to prioritize tasks based on urgency and importance

• Strong organizational and time management skills

• Strategic thinking skills

• Ability to see the bigger picture and recommend plans of action for Grand Opening activities

• Ability to set objectives, create plans, and track follow-up

• Ability to work effectively as a part of a team

• Demonstrated ability to empathize with franchise owners

• Ability to provide exceptional service to teammates and franchise owners

OTHER REQUIREMENTS

Reliable internet and setting to perform job remotely

May require occasional travel to Home Office in East Lansing, MI or other company meetings as assigned

BIGGBY® COFFEE loves you for who YOU are. We exist to love people and that includes you! Global Orange Development, LLC is an Equal Opportunity Employer. We encourage and welcome all applicants, whether a member of the LGBTQ community, people with disabilities, Black, Indigenous, and all other People of Color. BIGGBY is striving to be a safe place for you to be you and does not discriminate on the basis of actual or perceived race (including traits historically associated with race including but not limited to, hair texture and hair styles), color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

**Applicants must reside or relocate to a state the BIGGBY® COFFEE Home Office is registered to conduct business in, which are MI, OH, MA, CT, NC, SC, and KY.