Tommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing. Most well-known for reimagining the fabric, fit and function of underwear, intimates, and loungewear, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable. We are constantly on a mission to add smart, innovative, and fun-loving team members, and are looking for a CRM Manager to come join our New York based headquarters. Our HQ Office is located in Lower Manhattan and our teams are on-site 3 days per week.
Position Overview

We are seeking someone with an analytical marketing mind to drive multi-channel retention efforts. This individual will report to the Director of CRM and be responsible for helping to deliver a best-in-class customer experience, driving sales, increasing customer engagement, optimizing the CRM program for maximum performance, leveraging iterative testing and data analysis. This is a great opportunity for someone with a strong background in email marketing and SMS.

Primary Responsibilities

• Manage daily operations of the CRM program, including but not limited to developing CRM marketing calendar, execution and deployment of email/SMS campaigns, and analysis and optimization of key business metrics within retention channels
• Compile, analyze and deliver weekly, monthly, quarterly, and yearly reports and insights to identify optimizations within the current CRM program
• Manage overall list health, engagement, and deliverability
• Help strategize and test within customer targeting and segmentation
• Assist in the development, execution, and evaluation of A/B testing across channels to develop best practices playbook
• Understand and monitor the competitive landscape for direct-to-consumer retention marketing and the CRM space

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