Market development is a growth strategy that identifies and develops new market segments for current products. A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments. A market development strategy entails expanding the potential market through new users or new uses. New users can be defined as: new geographic segments, new demographic segments, new institutional segments or new psychographic segments. Another way is to expand sales through new uses for the product. A marketing manager has to think about the follo ...
wing questions before implementing a market development strategy: Is it profitable? Will it require the introduction of new or modified products? Is the customer and channel well enough researched and understood? In high tech, where discontinuous innovation is the norm, a successful market development strategy requires crossing the chasm between the early market and the mainstream.
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ESSENTIAL JOB FUNCTIONS FOR REAL ESTATE DEVELOPMENT MANAGER Prepares Market Development Plans by segmenting markets into smaller trade areas. rides areas and identifies a growth plan for each area that includes targeting parcels for new stores and competitive stores to acquire. Provides data and guidance for Financial Analyst to run financial models (in coordination with operations management, fuels management and construction management, etc.) t...
Location: Houston, Texas. Join a global energy innovator that's shaping the future of sustainable power. This organization is a driving force behind the worldwide shift to 100% renewable energy, empowering partners with cutting-edge technologies like future-fuel enabled power plants, advanced energy storage, and world-class digital optimization platforms. With over 79 GW of power plant capacity and 125 energy storage projects delivered across 180...
The global law firm of K&L Gates LLP is seeking a Senior Manager, Market Development to join one of our offices in either: Boston, New York, or Washington, DC. As a member of the global Client Growth team, the Senior Manager, Market Development will have responsibility for developing and executing marketing and business development programs for the firm’s Asset Management and Investment Funds (AMIF) practice area. The Market Development Senior Ma...
Job Type. Full-time. Description. LOCATION: Must be located in the Kansas City area. We are looking for a high-caliber individual with a strong background in business development or sales across the broader telecommunications industry to join our growing team and play a critical role in supporting and driving our market expansion efforts. Sitting at the nexus of our New Markets organization, this role will be key in establishing and maintaining r...
Description. LOCATION: Must be located in the Kansas City area. We are looking for a high-caliber individual with a strong background in business development or sales across the broader telecommunications industry to join our growing team and play a critical role in supporting and driving our market expansion efforts. Sitting at the nexus of our New Markets organization, this role will be key in establishing and maintaining relationships with rel...
Description. LOCATION: Must be located in the Atlanta area. We are looking for a high-caliber individual with a strong background in business development or sales across the broader telecommunications industry to join our growing team and play a critical role in supporting and driving our market expansion efforts. Sitting at the nexus of our New Markets organization, this role will be key in establishing and maintaining relationships with relevan...
Job Type. Full-time. Description. LOCATION: Must be located in the Atlanta area. We are looking for a high-caliber individual with a strong background in business development or sales across the broader telecommunications industry to join our growing team and play a critical role in supporting and driving our market expansion efforts. Sitting at the nexus of our New Markets organization, this role will be key in establishing and maintaining relat...
Job Description: Location: Alabama, Arkansas, Illinois, Louisiana, Mississippi, or Missouri. Must reside in: AL, AR, IL, LA, MS, MO. WFH role with up to 50% travel. Position Summary The USIC Regional Development Manager (RDM) will lead new business initiatives across their assigned sales region which is critical to the growth plans for USIC. This important contributor to the USIC Sales team will incorporate USIC’s commercial strategies to increas...
Job Description. At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our purpose into practice, helping people sustainably move, improve and enjoy water, life's most essential resource. From our residential and commercial water solutions to industrial water management and everything in between, our 9,750 global employees serve customers in more than 150 countries, working to help im...
