What are the responsibilities and job description for the E-Commerce Advertising Strategist position at Zulay Kitchen?
We’re looking for someone who’s hungry to grow, obsessed with results, and ready to take ownership. We’re a high-growth e-commerce brand that moves fast, thinks big, and values execution. If you believe businesses can change lives and you’re ready to level up—come build with us.
Advertising Strategy & Campaign Oversight
- Develop and oversee paid media strategies across e-commerce platforms, including PPC and CPM campaigns
- Analyze campaign performance and guide optimizations to improve ROAS/ACOS and overall efficiency
- Identify scaling opportunities and strategically allocate budgets based on performance trends
- Monitor key metrics such as spend, keyword performance, and conversion data to inform decisions
Listing & Conversion Optimization
- Drive optimization of product detail pages, including titles, bullet points, descriptions, and enhanced content
- Partner with creative teams to improve visual assets and conversion-focused messaging
- Ensure listings are accurate, compliant, and aligned with brand standards
- Oversee resolution of listing issues such as suppressions or content gaps
Pricing & Profitability Strategy
- Evaluate competitive pricing and market dynamics to inform pricing decisions
- Ensure alignment between advertising spend and margin targets at the product level
- Recommend pricing tests, promotions, and bundling strategies to improve performance
Performance Analysis & Growth Planning
- Analyze key performance indicators including sales, conversion rate, organic ranking, and ad performance
- Identify trends, risks, and growth opportunities across the catalog
- Develop strategic recommendations to improve underperforming products and scale high performers
- Present insights and performance recommendations to leadership to support decision-making
- Someone who loves e-commerce sales & strategies
- Highly organized and detail-oriented
- Proactive, fast-moving, and dependable
- Strong follow-through and problem-solving skills
Zulay Kitchen is a Top 100 Amazon seller in the U.S. and an Inc. 5000 company. We are a fast-growing kitchen brand with a high-performance culture, huge goals, and real opportunity for people who want to grow.