Search Engine Optimization Specialist

Company Description

Traffic Advertising is a full-service advertising agency based in the Tampa Bay area, known for its strong client relationships and partnerships within local communities. By conducting detailed market analysis, we create marketing strategies tailored to the unique needs of each client and their audience. Our hands-on approach and open communication enable us to deliver measurable results while staying closely connected to our clients and their communities. At Traffic Advertising, we aim to be more than a service provider—we strive to be a reliable partner for success.

About the Role

We are a performance-driven digital advertising agency seeking an experienced Local SEO Specialist to help our clients dominate their local markets.

Our objective is straightforward: when someone in a client’s service area searches for help, we want our client to be the first business they see and the first one they contact.

This role is ideal for someone who understands that in local SEO, rankings and traffic are secondary to calls, form fills, direction requests, and booked appointments. You will own and optimize our clients’ local digital presence, with a strong emphasis on Google Business Profiles, reputation management, and high-intent local search visibility.

Key Responsibilities

Local SEO & Google Business Profile (GBP)

• Fully manage and optimize Google Business Profiles to improve visibility in the Local Map Pack
• Publish GBP posts, manage photos, services, and categories
• Ensure accurate and consistent NAP (Name, Address, Phone) data across all platforms

Citation Building & Local Authority

• Build, audit, and maintain citations across major local directories (e.g., Yelp, Apple Maps, Bing Places, Yellow Pages)
• Identify and leverage niche-specific directories relevant to each client’s industry

Reputation Management

• Implement and manage review generation strategies to increase high-quality reviews
• Draft and post professional, brand-appropriate responses to reviews across platforms

Hyper-Local Keyword Strategy

• Research and target high-intent, location-based keywords (e.g., “[service] near me,” “[service] in [city]”)
• Align keyword strategy with actual buyer intent rather than informational vanity terms

Content Optimization & Creation

• Optimize local service pages for rankings and conversions
• Create or guide the creation of localized content that answers customer questions and builds trust
• Ensure on-page SEO best practices are followed (headers, internal linking, metadata, schema)

Technical & On-Site SEO

• Ensure websites are mobile-first, fast-loading, and conversion-focused
• Implement and manage local business schema and other relevant structured data
• Collaborate with web and paid media teams to align SEO with broader marketing efforts

Reporting & Performance Tracking

• Track meaningful local SEO KPIs such as phone calls, direction requests, form submissions, and booked appointments
• Provide clear, concise reporting focused on outcomes—not just rankings

Requirements

• Experience: 3 years of hands-on SEO experience, with a strong emphasis on Local SEO for service-based businesses
• Local Search Expertise: Deep understanding of proximity, relevance, and prominence as they relate to local search algorithms
• Tool Proficiency: Experience with local SEO platforms (e.g., BrightLocal, Whitespark, Moz Local) and core SEO measurement tools such as Google Analytics 4 and Google Search Console
• Conversion Mindset: Strong understanding of Conversion Rate Optimization (CRO) principles and how SEO supports lead generation
• Communication Skills: Ability to clearly explain performance, strategy, and next steps to internal teams and clients without excessive jargon

Nice-to-Haves

• Experience working with automotive, home services, or other local service industries
• Familiarity with appointment scheduling systems and CRM integrations
• Understanding of paid local acquisition channels such as Google Local Services Ads (LSAs)
• Exposure to multi-location SEO strategies
• Experience optimizing for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)