Senior Account Executive

Company Description

Traffic Advertising is a full-service advertising agency based in the Tampa Bay area, known for its strong client relationships and partnerships within local communities. By conducting detailed market analysis, we create marketing strategies tailored to each client's unique needs and their audience. Our hands-on approach and open communication enable us to deliver measurable results while staying closely connected to our clients and their communities. At Traffic Advertising, we aim to be more than a service provider—we strive to be a reliable partner for success.

Overall Objective

Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. They are instrumental in developing and implementing new marketing and advertising initiatives.

General Responsibilities

• The Account Executive assists with multiple projects at once, ranging from smaller tactical assignments to supporting complex, integrated campaigns, ensuring these projects meet or exceed internal team and Client expectations.
•  Account Executives are in direct contact with Clients and are responsible for representing the Agency’s core values and fostering strong relationships with both Clients and internal teams on a daily basis.
• Coordinates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
• Responsible for the ongoing tactical execution of print, broadcast, digital, social, and in-store evergreen & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry, and competitor information.
• Lead project executions, managing timelines, processing job orders, and working collaboratively across Agency departments to meet Client deliverables
• Attends relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps, including stakeholders
• Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, and legal compliance).
• Proof all Client-facing documents published by the Agency
• Possess/portray a strong, positive, professional attitude at all times and work effectively in a team environment

Project Management

• Collaborates with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes, and assign stakeholders
• Manage internal and external status documents to track the project process  
• Troubleshoots tight deadlines and holds others accountable for deliverables
• Open creative jobs, inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives, and timelines/go-live dates. Activate change logs and revisions in a timely and accurate manner
• Assists in planning broadcast and social content shoots with producers, creative, and studio team
• Monitors production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensures all creative has passed through proper approval and legal channels prior to implementation
• Creates and maintains project budgets and billing documents

Integrated Campaign Development

• Conduct and compile industry and competitive research
• Works with Media Planning and the Account Team in the development of monthly, quarterly and annual integrated media plans
• Monitors flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print, and emerging channels.
• Assists with market analysis, including but not limited to: daily sales numbers, weekly competitive analysis, industry trends, and integrated campaign performance   
• Participates in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's degree in marketing, advertising, communications, or relevant, equivalent experience.
•  2-3 years' experience as an Account Executive or related role in an advertising or marketing agency
• Exposure to Agency & Account Services is highly preferred.
• Understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• Attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues, and manage risk
• Strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be proficient in MS Word, MS Excel, MS PowerPoint, MS Outlook, with the ability to learn new software & operating systems
• Excellent organizational and time management skills