Search Marketing Specialist

Company Description

Traffic Advertising is a full-service advertising agency based in the Tampa Bay area, known for its strong client relationships and partnerships within local communities. By conducting detailed market analysis, we create marketing strategies tailored to the unique needs of each client and their audience. Our hands-on approach and open communication enable us to deliver measurable results while staying closely connected to our clients and their communities. At Traffic Advertising, we aim to be more than a service provider—we strive to be a reliable partner for success.

Role Description

This is a full-time on-site role for a Paid Search Specialist based in Palm Harbor, FL. The Search Marketing Specialist will be responsible for conducting keyword research, developing and managing paid search campaigns, monitoring and analyzing web analytics, and creating strategies to optimize digital marketing performance. This role will play a key part in driving targeted traffic and contributing to the overall marketing efforts of the agency’s clients.

Paid Search Specialist you will: 

• Campaign Management: Implement and support Paid Search campaigns, including account setup, strategy development, and effective organization
• Performance Tracking & Optimization: Daily utilization of reporting, analytics, and trend tools to track campaign performance and make data-driven decisions.
• Data Analysis & Reporting: Track and monitor campaign results regularly, conduct Quarterly Business Reviews, and end-of-year analyses to derive insights and strategies
• Collaboration: Consistently seek ways to improve processes, introducing new approaches contributing to client success, and effectively communicating insights based on campaign performance. Actively seek opportunities for mentorship, while “managing up” as necessary
• Client Communication: Effectively communicate insights and findings derived from campaign performance to clients, as well as strategic recommendations.

Qualifications  

• 2-3 years of experience in executing and managing high impact Paid Search campaigns or related digital advertising roles with a proven track record of executing successful campaigns with monthly budgets exceeding $50K
• Familiarity with competitive reporting tools such as SpyFu, Adthena, and/or Auction Insights, demonstrating an analytical approach to campaign insights    
• Possession of Google Ads Search Certifications, with additional certifications in digital marketing or advertising considered a strong advantage.
• Practical experience and proficiency in utilizing Paid Search platforms (such as Search Ads 360 or Skai) highlighting a comprehensive understanding of diverse advertising tools and platforms
• Practical experience and proficiency in leveraging Google Analytics, showcasing a robust understanding of web analytics tools and data-driven decision-making.
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions
• Advanced computer skills including Microsoft Excel & PowerPoint
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams with minimal oversight