What are the responsibilities and job description for the Digital Marketing Specialist position at Forgelight Marketing Group?
Company Description
Forgelight Marketing Group provides businesses with tailored marketing solutions designed to meet their specific challenges and goals. Instead of a one-size-fits-all approach, we offer a customizable tiered service model, allowing businesses to choose their level of engagement based on their needs. We recognize that every business holds unique opportunities, and we prioritize flexibility to deliver impactful marketing results. Our focus is on creating strategies and campaigns that grow businesses.
Role Description
This is a full-time, on-site role for a Digital Marketing Specialist based in Dunedin, FL (p/t remote is a possibility as well). The Digital Marketing Specialist will develop and implement digital marketing campaigns, manage content delivery for various platforms, evaluate and optimize website performance, conduct data analysis to track campaign success. The role also includes social media management and staying up to date with emerging trends in the digital space to enhance marketing efforts.
Qualifications
- Proficiency in Digital Marketing, SEO/SEM optimization, and Social Media Management
- Content Distribution along multiple channels
- Experience with tools such as Google Analytics, advertising platforms, and marketing automation tools
- Strong analytical skills for campaign tracking, reporting, campaign adjustments for better results, and data analysis
- Excellent organizational and communication skills to collaborate effectively with teams
- Ability to adapt quickly to new technologies and trends in the digital marketing landscape
- Bachelor’s degree in Marketing, Communications, or related field; relevant certifications are a plus
- Previous experience in a similar role is highly advantageous