RN Marketing Liaison - Private Duty Home Care

RN Marketing Liaison is responsible for generating referrals and increasing brand awareness for a private duty home care agency. This role focuses on building and maintaining strong relationships with healthcare professionals, community organizations, and referral sources to drive client growth. The ideal candidate is a self-motivated, personable professional with strong sales and networking skills and a passion for helping seniors and individuals receive quality care at home.

Key Responsibilities

• Develop and execute a strategic marketing plan to grow private duty home care referrals
• Establish and maintain relationships with referral sources, including hospitals, physicians, rehab centers, assisted living facilities, senior centers, and case managers
• Conduct regular in-person visits to referral partners
• Educate referral sources about services, benefits, and unique value propositions of the agency
• Identify and pursue new business opportunities within the community
• Represent the agency at networking events, health fairs, and community functions
• Collaborate with internal team members to ensure smooth onboarding of new clients
• Conduct in-home client admissions and episodic visits as needed

Qualifications

• Experienced Marketer in Private Duty Home Care
• RN with previous home care experience required
• 2 years of experience in healthcare marketing, home care, or related sales role
• Established relationships within the local healthcare community (preferred)
• Strong communication, presentation, and interpersonal skills
• Ability to work independently and manage time effectively
• Valid driver’s license and reliable transportation

Skills & Competencies

• Relationship-building and networking expertise
• A results-oriented mindset
• Knowledge of private duty home care services and industry trends
• Excellent organizational and follow-up skills
• Professional demeanor and customer-focused attitude

EOE

https://info.flclearinghouse.com/

Pay: $80,000.00 per year

Benefits:

• Health insurance
• Paid time off

Work Location: In person

Salary : $80,000