What are the responsibilities and job description for the Marketing & Communications Director position at YMCA of the USA?
Lead bold storytelling and brand strategy as our Marketing & Communications Director—ignite impact, amplify the YMCA mission.
Job Description
The Director of Marketing and Communications supports the work of the Attleboro Norton YMCA, a nonprofit charitable organization committed to youth development, healthy living, and social responsibility. This position is responsible for creating and executing a comprehensive communications strategy that elevates visibility, deepens engagement, and tells the story of the Y’s impact. The Director leads marketing, social media, brand management, content creation, media relations, and digital engagement across all YMCA locations and platforms.
Qualifications
Strategic Leadership
Mission Advancement: Advocates for the Y’s cause and shares its impact in compelling, values-driven ways.
Collaboration: Works effectively across teams and builds inclusive, respectful partnerships.
Operational Effectiveness: Plans and delivers high-quality, strategic marketing efforts on time and within budget.
Personal Growth: Seeks continuous improvement, responds to change, and embraces innovation.
Job Description
The Director of Marketing and Communications supports the work of the Attleboro Norton YMCA, a nonprofit charitable organization committed to youth development, healthy living, and social responsibility. This position is responsible for creating and executing a comprehensive communications strategy that elevates visibility, deepens engagement, and tells the story of the Y’s impact. The Director leads marketing, social media, brand management, content creation, media relations, and digital engagement across all YMCA locations and platforms.
Qualifications
- Bachelor’s degree in marketing, communications, journalism, or related field (or equivalent experience)
- 3–5 years of experience in nonprofit or mission-driven marketing and communications
- Excellent writing, visual, and digital storytelling skills
- Proficiency in Adobe Creative Suite, WordPress, social media platforms, and Google Ads/Analytics
- Demonstrated success managing multiple deadlines and collaborating across departments
- CPR and First Aid certification within 30 days of hire
Strategic Leadership
- Develops and implements the YMCA’s Annual Marketing & Communications Plan, aligning all efforts with enrollment, fundraising, and community impact goals.
- Serves as brand steward, ensuring consistency and compliance with Y-USA brand standards across all materials and messaging.
- Partners with the leadership team to position the Y as a visible, inclusive, and values-driven community organization.
- Partners with the Senior Operations Leader (VP of Operations) to market programming across all departments, ensuring alignment with seasonal offerings, branch priorities, and member engagement strategies.
- Works closely with the Director of Philanthropy to plan, promote, and execute key events and campaigns, including donor appeals, recognition events, and community outreach initiatives.
- Collaborates with program, membership, and wellness directors to develop marketing materials and campaigns that support recruitment, retention, and engagement goals.
- Oversees strategy, content creation, and daily posting for all YMCA social media channels, tailoring content to each audience and platform.
- Captures photos and video at programs and events to support real-time and long-term storytelling goals.
- Tracks analytics, adjusts campaigns based on performance data, and maintains a proactive posting schedule.
- Manages daily website updates, SEO, analytics, and seasonal content refreshes.
- Develops and distributes email newsletters and announcements to members and stakeholders, supporting program promotion and urgent communication needs.
- Acts as the primary communication contact during snow emergencies, closures, and power outages, including evenings and weekends when needed to ensure timely updates to members and staff.
- Attends YMCA events across all branches to provide onsite communications support, capture stories, and ensure brand alignment.
- Designs signage, registration materials, event promotion, and follow-up communications.
- Supports event logistics and planning in partnership with internal teams, especially during fundraising or major member engagement events.
- Builds and maintains relationships with local media and community partners.
- Prepares and distributes press releases, media kits, and news stories to expand the YMCA’s visibility.
- Supports the CEO and leadership team in public relations and crisis communication responses.
- Develops and manages the annual marketing budget.
- Supervises interns, contractors, and creative vendors as needed.
- Reports monthly performance metrics and adjusts plans based on insights.
Mission Advancement: Advocates for the Y’s cause and shares its impact in compelling, values-driven ways.
Collaboration: Works effectively across teams and builds inclusive, respectful partnerships.
Operational Effectiveness: Plans and delivers high-quality, strategic marketing efforts on time and within budget.
Personal Growth: Seeks continuous improvement, responds to change, and embraces innovation.
