Marketing & Communications Director

General Function

The Director of Marketing and Communications supports the work of the Attleboro Norton YMCA, a nonprofit charitable organization committed to youth development, healthy living, and social responsibility. This position is responsible for creating and executing a comprehensive communications strategy that elevates visibility, deepens engagement, and tells the story of the Y’s impact. The Director leads marketing, social media, brand management, content creation, media relations, and digital engagement across all YMCA locations and platforms.

Essential Duties

Strategic Leadership

• Develops and implements the YMCA’s Annual Marketing & Communications Plan, aligning all efforts with enrollment, fundraising, and community impact goals.
• Serves as brand steward, ensuring consistency and compliance with Y-USA brand standards across all materials and messaging.
• Partners with the leadership team to position the Y as a visible, inclusive, and values-driven community organization.

Cross-Department Collaboration

• Partners with the Senior Operations Leader (VP of Operations) to market programming across all departments, ensuring alignment with seasonal offerings, branch priorities, and member engagement strategies.
• Works closely with the Director of Philanthropy to plan, promote, and execute key events and campaigns, including donor appeals, recognition events, and community outreach initiatives.
• Collaborates with program, membership, and wellness directors to develop marketing materials and campaigns that support recruitment, retention, and engagement goals.

Social Media & Digital Content

• Oversees strategy, content creation, and daily posting for all YMCA social media channels, tailoring content to each audience and platform.
• Captures photos and video at programs and events to support real-time and long-term storytelling goals.
• Tracks analytics, adjusts campaigns based on performance data, and maintains a proactive posting schedule.

Website & Email Communication

• Manages daily website updates, SEO, analytics, and seasonal content refreshes.
• Develops and distributes email newsletters and announcements to members and stakeholders, supporting program promotion and urgent communication needs.
• Acts as the primary communication contact during snow emergencies, closures, and power outages, including evenings and weekends when needed to ensure timely updates to members and staff.

Event Marketing & Visibility

• Attends YMCA events across all branches to provide onsite communications support, capture stories, and ensure brand alignment.
• Designs signage, registration materials, event promotion, and follow-up communications.
• Supports event logistics and planning in partnership with internal teams, especially during fundraising or major member engagement events.

Media & Public Relations

• Builds and maintains relationships with local media and community partners.
• Prepares and distributes press releases, media kits, and news stories to expand the YMCA’s visibility.
• Supports the CEO and leadership team in public relations and crisis communication responses.

Administrative & Supervisory Responsibilities

• Develops and manages the annual marketing budget.
• Supervises interns, contractors, and creative vendors as needed.
• Reports monthly performance metrics and adjusts plans based on insights.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field (or equivalent experience)
• 3–5 years of experience in nonprofit or mission-driven marketing and communications
• Excellent writing, visual, and digital storytelling skills
• Proficiency in Adobe Creative Suite, WordPress, social media platforms, and Google Ads/Analytics
• Demonstrated success managing multiple deadlines and collaborating across departments
• CPR and First Aid certification within 30 days of hire

Work Environment & Physical Demands

• Ability to work flexible hours, including occasional nights and weekends, particularly during events or   

                emergency communications.

• Must travel between YMCA locations and outdoor events to provide onsite media coverage.
• May require lifting up to 25 lbs and use of basic photo/video equipment.

YMCA Leadership Competencies – Director Level

• Mission Advancement: Advocates for the Y’s cause and shares its impact in compelling, values-driven ways.
• Collaboration: Works effectively across teams and builds inclusive, respectful partnerships.
• Operational Effectiveness: Plans and delivers high-quality, strategic marketing efforts on time and within budget.
• Personal Growth: Seeks continuous improvement, responds to change, and embraces innovation.