What are the responsibilities and job description for the ServiceNow Sales & Marketing Lead position at XCUTIVES INC.?
Job Title: Lead – Sales & Marketing (ServiceNow GTM)
Location: Edison, NJ
We are looking for a Sales & Marketing Lead to drive our global Go-To-Market (GTM) strategy for ServiceNow. This role is ideal for someone who can combine strategic planning with hands-on execution to elevate our market presence through campaigns, events, thought leadership, and impactful content.
Key Responsibilities:
- Develop short- and long-term GTM strategies across regions including North America, Latin America, UK, Europe, Middle East, Africa, APAC, and ANZ.
- Collaborate with Sales and Account teams to identify opportunities to engage prospective customers.
- Partner with industry teams to strengthen campaigns and thought leadership initiatives.
- Plan and execute GTM events, customer roundtables, white papers, campaigns, and joint press releases with ServiceNow.
- Create impactful written and visual content (posts, blogs, thought leadership).
- Design branded assets for LinkedIn, pitch decks, and event materials.
- Drive inbound lead generation through targeted content and digital campaigns.
- Represent the organization at industry events, conferences, and networking opportunities.
- Monitor performance, analyze data, and optimize campaigns continuously.
Qualifications:
- 10–15 years of GTM & marketing experience in global system integrator (GSI) or IT services organizations.
- Strong expertise in LinkedIn marketing (strategy, growth, and content creation).
- Experience with packaged solutions and ability to tailor marketing plans to industries and regions.
- Excellent relationship management and communication skills, with executive presence.
- Proficiency in Canva (or similar tools).
- Balance of strategic vision and hands-on execution.
- Creative, resourceful, and proactive with strong networking skills.
- Willingness to travel up to 30%.
