What are the responsibilities and job description for the Senior Partner Marketing Manager position at Workday?
This is a hybrid role with onsite expectations.
Job Summary:
Are you a seasoned content strategist and storyteller who thrives at the intersection of marketing, technology, and partner ecosystems? This is a rare opportunity to play a pivotal, highly visible role within a dynamic global marketing team that operates with the agility of a startup inside a world-class enterprise. In this contractor position, you will shape and scale how a leading technology company shows up with and for its global partner ecosystem, crafting compelling narratives that bring partner strategy to life across keynotes, campaigns, events, and digital channels. You will serve as a critical bridge between internal strategy and partner impact, translating complex product, program, and ecosystem updates into clear, actionable stories that resonate with partners and customers alike. If you are energized by solving new challenges daily, collaborating across diverse stakeholders, and turning big ideas into content that drives real business outcomes, this role was made for you.
Responsibilities:
- Lead or co-lead the creation of high-impact content assets including keynote scripts and visuals, partner program narratives, customer and partner stories, solution one-pagers, campaign messaging, emails, and partner-facing FAQs
- Develop keynote and flagship event content that brings partner strategy to life, including partner keynote narratives, executive talking points, and proof-point-rich stories that resonate with partners and customers
- Translate complex product, program, and ecosystem updates into clear, compelling content tailored for partners, articulating what changes mean for their business, their future, and the partnership
- Create and refine partner product messaging and value propositions for new and existing partner programs and marketplace motions
- Support partner marketing enablement by developing content for Partner Marketing Academy, in-a-box toolkits, partner concierge responses, and partner communications
- Shape and support the partner experience at flagship events, including partner keynotes, sponsorship storytelling, and partner-facing communications before, during, and after events
- Partner closely with Global Ecosystem and Marketplace Marketing, the Global Partner Organization, product marketing, corporate digital and social teams, and campaign teams to build integrated content plans aligned to company priorities
- Serve as a translator between internal strategy and partner impact, ensuring partners understand why strategy matters, how it benefits them, and what actions are being requested
- Support partner communications and enablement including newsletters, launch communications, event communications, and digital content for web, partner portals, and partner-focused social channels
- Collaborate on partner experience design for key events to ensure messaging, content, and storytelling are cohesive across keynotes, sessions, digital channels, and sponsorship activations
- Track performance and feedback on content such as engagement metrics, partner feedback, and campaign performance, and recommend improvements to continuously raise the bar
Skills:
- Strategic thinking with the ability to quickly understand priorities and translate them into clear content objectives and partner narratives
- Exceptional writing and storytelling skills with the ability to simplify complex concepts, craft compelling value propositions, and tailor messages for diverse partner audiences including executives, marketers, and practitioners
- Proficiency in developing keynote scripts, messaging frameworks, emails, landing pages, and campaign content with a consistent voice and brand
- Strong project management capabilities with the ability to manage multiple concurrent projects, meet aggressive timelines, and maintain high quality output
- Excellent stakeholder management skills with the ability to build trusted relationships across marketing, product, sales, and partner teams while confidently engaging senior stakeholders and executives
- Proactive, action-oriented mindset with the ability to move work forward in fast-moving and sometimes ambiguous environments
- Creative thinking with the ability to bring fresh ideas for partner storytelling and differentiated approaches across events and digital channels
- Familiarity with marketing automation, digital channels, and social platforms such as email, web, and LinkedIn, and an understanding of how content works across the marketing funnel
- Experience supporting large-scale events or keynotes such as technology conferences or customer and partner events is highly desirable
- Collaborative, team-oriented attitude with the ability to thrive in a startup-within-an-enterprise culture
Previous Experience:
- 10 or more years of experience in B2B marketing with a focus on content marketing, product marketing, or campaign marketing
- 5 or more years of experience in partner marketing, channel marketing, or alliance marketing in the technology or SaaS industry, working directly with or on behalf of ecosystem partners
- Demonstrated experience developing end-to-end content for executive presentations, keynotes, campaigns, and product launches including narratives, talking points, slides, and supporting assets
- Proven track record leading complex projects with multiple stakeholders from intake and brief through content development, review cycles, and delivery on tight timelines
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
This is an exceptional opportunity for a senior content and partner marketing professional to make a meaningful impact at scale, working alongside a passionate, high-performing team that values creativity, collaboration, and bold thinking. You will have the visibility and influence to shape how a global partner ecosystem understands and engages with one of the most important technology platforms in the market today, with your work reaching partners, customers, and executives across the globe. If you are ready to bring your expertise to a role where your contributions will be seen, valued, and celebrated, this is the opportunity you have been waiting for.
Tundra Technical Solutions is a global workforce and technology delivery firm, ranked by Staffing Industry Analysts as one of the largest in North America. At Tundra, we aren't just hiring top talent at the world's most recognizable brands; we are pioneers of social recruitment.
This post is for a contract assignment. Assignment duties and duration are subject to business needs and requirements. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other legally protected characteristics.
California Notice. Qualified applicants with arrest or conviction records will be considered for employment in accordance with law, including the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. Criminal history may have a direct, adverse, and negative relationship with the following job duties: protect and return property, adhere to confidentiality requirements, comply with security requirements, adhere to policies and codes of conduct.
We may use artificial intelligence tools to help our recruiters screen and assess talent. These tools do not replace human decision-making in the hiring process.
Salary : $46 - $60