Marketing and Public Relations Specialist

WOOSTER COMMUNITY HOSPITAL JOB DESCRIPTION

Marketing and Public Relations Specialist

MAIN FUNCTION:

The Marketing and Public Relations Specialist role is crucial in developing and executing tactics to enhance our brand presence. This role involves assisting with public relations activities and aligning marketing initiatives and developing designed collateral. Responsible for overseeing website content and editing for both WCH and BMS, managing the VIP loyalty program WCH Friends, and managing and creating Google profiles for both WCH and BMS. Additionally, the specialist coordinates photo shoots and designs various marketing collateral.

RESPONSIBLE TO: Marketing & Public Relations Director

MUST HAVE REQUIREMENTS:

•Computer Skills: Excel, PowerPoint, desktop publishing, Word. Excellent word processing skills.•Proven experience as a Marketing and Public Relations Specialist or similar role.•Exceptional written and verbal communication skills.•Strong project management skills and ability to multitask.•Able to work in a fast pace environment with the ability to maintain multiple projects and/or jobduties.•Creative thinker with a keen eye for detail.•Able to function independently and collaboratively within a team; shows initiative; is creative andwell-organized•Demonstrates exceptional customer services skills

PREFERRED ATTRIBUTES:

•Strong Communication Skills: Exceptional written and verbal communication abilities•Must be discreet, trustworthy with confidential information, display excellent interpersonal skills,the ability to think proactively and independently and work well as part of a team.•Organizational Skills: Excellent organizational abilities to manage multiple tasks and projectssimultaneously.•Photography Skills: Proficiency in photography, including coordinating photo shoots, editingimages, and incorporating them into marketing materials.•Problem-Solving Abilities: Resourceful in addressing challenges and finding creative solutions.•Additional computer skills: Scheduling software, Photoshop, InDesign, graphic design skills

OTHER REQUIREMENTS: • Subject to STHR (short term hour reduction) according to policy

• Employees in this position must be able to push, pull, lift, carry, turn, crouch, and bend as

necessary to complete typical event duties, including health fair set-up.

POSITION EXPECTATIONS: All expectations detailed below are considered ADA (American Disabilities Act) Essential.

Leadership a. Accepts and responds to change productively, while maintaining a positive attitude b.Role model/professional behavior required,

Communication

a.Maintains awareness of verbal/ non verbal communication in interactions with staff, other departments, physicians, patients and families

b.Collaborates and communicates effectively with all members of the health care team

c.Demonstrates basic ability to initiate and manage crucial conversations

d.Utilizes AIDET (Acknowledge, Introduce, Duration, Expectations, Thank You) strategies to fosterpositive communication

e.Demonstrates acceptance of supervisory authority, guidance and instruction. Follows appropriatechannels of communication.

f.Maintains patient, staff, and hospital confidentiality in all communication interactions: written,verbal, electronic and digital

Operations

Content Creation and Management:a.Create engaging content for various marketing collateral.b.Edit and update websites for WCH and BMS.c.Manage and create Google profiles for WCH and BMS.Program and Profile Management:a.Manage the VIP loyalty program, WCH Friends.b.Ensure the accuracy of payroll timesheets for each department member.Event Coordination and Support:a.Coordinate photo shoots as the in-house photographer.b.Use images for websites and other marketing materials.c.Provide interim coverage for Volunteer Services.d.Design collateral for Auxiliary and Volunteer Services.e.Act as a resource for the transportation scheduler.Brand Management:a.Ensure brand consistency across all marketing and communication materials.b.Incorporate images and other marketing materials onto the WCH website and WCH Friendsportal pages.Collaboration and Team Support:a.Work collaboratively with various departments and team members.b.Support and contribute to the overall goals of the marketing and PR team.c.Assists in representing WCH at community fairs.

Customer Service

a.Displays positive attitude. Treats others with honesty and respect. Speaks positively in all customer interactions internal and external.b.Assess customer satisfaction and use appropriate chain of command for unresolved issues or problemsc.Use AIDET (Acknowledge, Introduce, Duration, Explanation, Thank You) to:•Optimize the patient’s experience by reducing the patient and family’s anxiety and increasing the patient’s compliance•Develop positive relationships with other departments to foster patient satisfactiond.Use face to face resolutions (crucial conversations) to intervene with patients or staff in situations where customer needs have not been met to determine a positive, mutually agreeable resolution.

Staff Development

In conjunction with the Department Director:

a.Demonstrate professional growth by participating in committees/unit/dept projects

b.Demonstrates initiative and responsibility to develop personal and career goals

c.Accept feedback as opportunity for growth

d.Maintain awareness of departmental changes, policy and practice changes

Performance Improvement

a.Identify processes to be improved and communicate to management team. Assists in datacollection as directed.

b.Participates on at least one team, project and/or committee: unit, departmental or hospitalbased

c. Develop and maintain awareness of DNV GL accreditation, CMS (Centers for Medicare

Services) and other required quality and safety measures

Rev: 12/11, 8/13, 7/19, 8/21

Approved: TMMYERS