Senior Manager of Marketing (Paid, SEO, Affiliate)

Position Overview:

The Senior Manager of Marketing will lead the planning, execution, and optimization of our digital marketing efforts, with a focus on paid media, search engine optimization (SEO), and affiliate partnerships. The ideal candidate combines analytical rigor with creative thinking and has a proven track record of driving measurable results across digital channels.

Key Responsibilities:

Paid Marketing

• Develop and execute paid media strategies across channels (Google Ads, social media, display, retargeting)
• Optimize campaigns for ROI, conversion rates, and customer acquisition cost (CAC)
• Collaborate with creative and content teams to produce compelling ad copy and visuals

SEO

• Lead organic search strategy to improve rankings, traffic, and conversions
• Conduct keyword research, competitive analysis, and technical SEO audits
• Collaborate with content, product, and web teams to implement SEO best practices

Affiliate Marketing

• Build and manage relationships with affiliate partners to drive revenue growth
• Develop incentive programs, track performance, and optimize affiliate campaigns
• Monitor and report on affiliate KPIs and ROI

Analytics & Reporting:

• Establish performance KPIs and dashboards for paid, SEO, and affiliate channels
• Provide actionable insights to guide strategy and budget allocation

Team Leadership & Collaboration

• Mentor and manage a small team of marketing specialists or coordinators
• Collaborate cross-functionally with Product, Sales, and Creative teams

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
• 7 years of experience in digital marketing, including paid media, SEO, and affiliate marketing
• Proven track record of managing campaigns with significant budget responsibility
• Strong analytical skills and experience with marketing analytics tools (Google Analytics, SEMrush, Ahrefs, etc.)
• Excellent project management and communication skills
• Ability to think strategically while executing tactically in a fast-paced environment