What are the responsibilities and job description for the Social Media Intern position at Weyco Group, Inc.?
Company Overview
At Weyco Group, our portfolio comprises some of the best footwear brands in the industry—Florsheim, Stacy Adams, Nunn Bush, BOGS, and Forsake. We are passionate about creating quality shoes and boots designed for the modern lifestyle. In your internship at Weyco Group, you have the opportunity to assist the Brand Content and Digital Marketing team in managing projects across five distinct brands.
The Marketing team is seeking to fill the following paid internship role on their team:
Primary Job Responsibilities
- Monitor social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube) and respond to comments and messages in a timely, brand-appropriate manner
- Assist with post publishing, including caption writing, tagging, and boosting
- Assist with content ideation
- Research and develop tiered lists of influencers and creators, including strategic rationale for partnership
- Analyze influencer content patterns, including hooks, product integration, and engagement strategies
- Support influencer gifting, TikTok Shop, and affiliate initiatives as programs evolve
- Monitor and report on social media trends, platform updates, and emerging tools
- Conduct competitive analysis, including social presence, content strategy, and platform expansion opportunities
- Develop strategic resources such as a video hook library, life moments content opportunity list, and social media content concepts
- Research, develop, and present a capstone project focused on a social media, content, or influencer marketing topic of interest, with actionable recommendations for the brand
Key Talents Skills We Value
- Strong familiarity with Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging platforms
- Deep interest in social media trends, internet culture, and content formats
- Creative and curious mindset
- Understanding of what makes content compelling, shareable, and culturally relevant
- Interest in influencer marketing and brand partnerships
- Strong written communication skills
- Ability to present ideas clearly and confidently
- Highly organized and able to manage multiple projects simultaneously
- Proactive, curious, and eager to contribute ideas
- Familiarity with Adobe Creative Suite, Canva, and/or CapCut a plus
They are looking for an individual who is curious, organized, and willing to problem-solve creatively. The candidate will also exhibit excellent communication skills, as well as proven attention to detail across multiple time-sensitive projects. The person in this role will learn how an ecommerce marketing team operates in a fast-paced and competitive market while assisting with various daily administrative duties. The ideal candidates will be available in mid-May and can work through the summer.
Job Type: Full-time
Pay: $17.50 per hour
Benefits: Employee discount, Intern group activities, professional headshot, volunteering opportunities
Schedule: 40hrs per week, Monday through Friday
Work Location: in person
Free fitness facility
Salary : $18