What are the responsibilities and job description for the Manager - Digital Media position at Weekday AI (YC W21)?
This role is for one of the Weekday's clients
Min Experience: 3 years
Location: Stanford, CA (Hybrid)
JobType: full-time
Requirements
Responsibilities:
Digital media
Social media
Good-to-have Skills
A/B testing
Min Experience: 3 years
Location: Stanford, CA (Hybrid)
JobType: full-time
Requirements
Responsibilities:
- Oversee daily requests by managing content planning, creation, and publication on Facebook, LinkedIn, Twitter, and Instagram
- Design and implement social media campaigns to highlight events, new programs, and special announcements
- Collaborate with freelance social media campaign specialists on special projects and weekly assignments
- Upload event videos to YouTube
- Create, design, test, and send 1-4 email newsletters weekly using the Emma email marketing platform
- Help craft engaging copy and subject lines targeting diverse audiences such as researchers, students, industry partners, and the general public
- Design email templates and graphics consistent with brand standards
- Perform A/B testing to enhance subject lines, content, and optimal sending times
- Refresh social media and email templates, signatures, and branding to reflect the newly merged organization
- Produce graphics, videos, and other multimedia content using design tools like Canva, Adobe Creative Suite, or similar software
- Demonstrated experience with email marketing tools such as Mailchimp, Constant Contact, Emma, or comparable platforms
- Proficiency with social media publishing and monitoring platforms like Brandwatch, Khoros, or Sprout Social
- Experience or familiarity with communications within higher education, research, or technology sectors is preferred
- Bachelor's degree plus a minimum of three years' relevant experience in digital media or communications, or an equivalent combination of education and experience
Digital media
Social media
Good-to-have Skills
A/B testing