What are the responsibilities and job description for the Digital Media Buyer position at WDIV/ClickOnDetroit/Graham Digital?
Reports to: Director of Revenue Operations
Location: Remote - strongly preferred in one of GMG’s markets (Detroit, MI; Houston or San Antonio TX; Jacksonville or Orlando, FL; or Roanoke, VA)
Description
The Digital Media Buyer (DMB) executes digital advertising campaigns across multiple programmatic platforms, ensuring flawless planning, setup, pacing, optimization, and reporting. This role turns media plans into live campaigns — managing the details that drive results. The DMB, working in conjunction with Director of Revenue Operations, supports efficient performance-driven campaigns that align with client goals and category strategy.
Responsibilities
Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.
Contact
Chris Daniel
cdaniel@grahammedia.com
Location: Remote - strongly preferred in one of GMG’s markets (Detroit, MI; Houston or San Antonio TX; Jacksonville or Orlando, FL; or Roanoke, VA)
Description
The Digital Media Buyer (DMB) executes digital advertising campaigns across multiple programmatic platforms, ensuring flawless planning, setup, pacing, optimization, and reporting. This role turns media plans into live campaigns — managing the details that drive results. The DMB, working in conjunction with Director of Revenue Operations, supports efficient performance-driven campaigns that align with client goals and category strategy.
Responsibilities
- Execute and optimize programmatic campaigns within DSPs and other ad platforms (display, OTT/CTV, audio, video, social).
- Monitor performance daily for pacing, delivery, and quality — making data-driven adjustments to improve results based on client KPIs.
- Maintain campaign documentation including insertion orders, creative assets, targeting parameters, and reporting deliverables.
- Generate client-facing reports summarizing key metrics, insights, and recommendations for future optimization.
- Troubleshoot technical or delivery issues with vendors, platforms, and internal teams to ensure smooth execution.
- Stay informed on evolving digital ad products and best practices to bring proactive recommendations to the sales and client service teams.
- Minimum 2 years of experience in digital advertising operations, ad trafficking, or campaign management (agency, media company, or vendor).
- Hands-on experience in a demand-side platform (Basis, The Trade Desk, etc.) preferred but not required — strong digital aptitude is essential.
- Solid understanding of key metrics (CTR, CPM, CPA, ROAS) and campaign performance analysis.
- Exceptional attention to detail, time management, and communication skills.
- Ability to thrive in a fast-paced environment and manage multiple campaigns simultaneously.
Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.
Contact
Chris Daniel
cdaniel@grahammedia.com