Account Executive

Graham Media Group, a leading media organization, is seeking a highly motivated and strategic Account Executive to join our dynamic sales and business development team at WDIV, a top-ranked television station in Detroit, Michigan. Our station boasts a strong online presence, with a number one market ranking for our website, and offers a comprehensive suite of advertising solutions through our full-service digital agency, Omne.

As a key member of our award-winning sales team, you will be responsible for driving revenue growth by identifying and developing new business opportunities in Television and Digital media. This involves maintaining exceptional client relationships and leveraging our cutting-edge technology and industry expertise to power client success. Our company is committed to staying at the forefront of emerging trends and has garnered national recognition for its innovative initiatives.

Responsibilities

• Identify and target potential advertisers for Television and Digital media to drive new business growth.
• Grow Linear / Digital Transactional Television Revenue
• Develop strategic plans to meet and exceed revenue goals.
• Build effective verbal & written marketing presentations
• Fluent in various Digital Marketing solutions for owned and operated (O&O) and Extended Reach
• Utilize and incorporate multimedia advertising solutions for existing and new clients
• Upsell existing clients by engaging them in our full product line
• Utilize strong communication and organizational skills to manage client relationships effectively.
• Maintain an active pipeline using Salesforce to ensure continuous new business development.
• Foster strong, long-term client relationships through personalized service.
• Stay updated on industry trends to identify growth opportunities.
• Provide regular performance reports and market insights.
• Demonstrate strong problem-solving skills in a fast-paced environment.
  
  

Key Qualifications

• Bachelor’s degree preferred.
• 3-5 years of experience in media sales, broadcast, agency or digital marketing experience.
• Google Analytics Certified is a plus.
• Proven track record of selling advertising OR account management in an agency environment.
• Ability to prospect for business utilizing research and effective consultative selling principles to generate business.
• Proficiency in Microsoft Applications.
• Excellent communication, analytical skills, proficiency in CRM tools like Salesforce, and a strong understanding of digital and television advertising platforms, preferred.
• Ability to multi-task and adapt to a fast-paced environment in a rapidly changing industry.
• Exceptional written and oral communication skills.
• Proficiency in Microsoft Applications.
• Experience with Salesforce and/or project management software preferred.
• Google Analytics experience a plus.
• Experience with Wide Orbit is a plus but not required.
• Prior media and/or marketing experience is preferred but not required.
• Must possess and maintain a valid driver’s license with a safe driving record acceptable to the company and reliable transportation for sales calls.
  
  

Location:

WDIV

550 W Lafayette Blvd

Detroit, MI 48226

Contact Details: Please submit your updated resume and application to: David McGuire, Local Sales Manager, DMcGuire@wdiv.com.

Click HERE to download and complete employment application.

Additional Information

Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

No Phone Calls Please

WDIV is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WDIV will comply with applicable state and local laws prohibiting employment discrimination.