What are the responsibilities and job description for the Head of Sales position at Wayoh?
Institution: AI / FinTech Startup (Compliance Infrastructure)
Role: Founding Sales
Location: San Francisco (On-site)
Salary: $140,000 – $250,000 base ( equity)
About the Client
Our client is an AI compliance company building “AI analysts” that automate AML, KYC, KYB, and transaction monitoring workflows end-to-end. Their technology operates directly within existing systems (APIs, browsers, internal tools), enabling banks and fintechs to dramatically reduce manual compliance work, lower costs, and accelerate onboarding.
The company has already achieved strong product-market fit, winning every competitive deal to date—including seven-figure enterprise contracts—and is now focused on scaling its go-to-market function.
About the Role
Reporting directly to the CEO, the Founding Sales hire will own and build the company’s sales function from the ground up. This is a true 0→1 role responsible for generating pipeline, running full-cycle sales, and establishing the foundation for a scalable revenue organization.
This individual will play a critical role in defining go-to-market strategy, including pricing, positioning, and territory planning, while also serving as the voice of the customer internally.
Responsibilities
Sales Execution & Pipeline Development
- Own the full sales cycle from prospecting through close, including discovery, demos, negotiation, and contract execution
- Build and generate pipeline from scratch through outbound efforts and strategic prospecting
- Close complex enterprise deals across banks, fintechs, and financial institutions
GTM Strategy & Sales Infrastructure
- Design and implement the sales playbook, processes, and foundational GTM motion
- Partner with the CEO to define pricing, packaging, and competitive positioning
- Develop scalable pipeline generation strategies alongside GTM stakeholders
Cross-Functional Collaboration
- Translate customer feedback into actionable insights for product and engineering
- Partner closely with leadership to refine messaging and market positioning
- Act as the primary voice of the customer across the organization
Target Background
- 3–5 years of enterprise sales experience with a track record of closing $100K–$1M deals
- Proven ability to manage complex, multi-stakeholder sales cycles (including procurement and legal)
- Experience selling technical products (e.g., APIs, data platforms, infrastructure, or AI solutions)
- Strong outbound / “hunter” mentality with demonstrated ability to build pipeline independently
- Full-cycle sales ownership from prospecting through close and expansion
- Builder mindset with interest in creating and scaling a sales function from zero
- Excellent communication skills with the ability to tailor messaging to executive audiences
- Comfortable operating in high-growth, ambiguous startup environments
Salary : $140,000 - $250,000