Marketing Analyst

Waupaca Foundry, Inc. is North America’s leading supplier of iron castings and has a history of innovation with a legacy of product quality. Waupaca Foundry employs approximately 4,400 people company-wide.

Waupaca Foundry is committed to relentless improvement, forward-thinking sustainability initiatives, and providing a reliable experience to the millions who use our castings every day. Our goal is to employ individuals who take pride in their work within a culture of continual innovation.

Waupaca Foundry is proud to be an employer of choice for those driven and skilled individuals seeking rewarding careers by producing top quality castings.

You will be right at home at Waupaca Foundry.

Cast Your Own Future.

More information is available on our website www.waupacafoundry.com

Marketing Analyst

Job Summary

Execute Waupaca Foundry’s daily digital business-to-business marketing and corporate communications

activities to advance the Waupaca Foundry “Brand” awareness and marketplace position.

Principal Duties And Responsibilities

• Implement and facilitate annual digital marketing/communications plan for Waupaca that support
  
  

and facilitate development and implementation of industry and customer-specific marketing and

communication plans.

• Development and execution of brand alignment and lead generation strategy to guide and drive
  
  

customers (current and unknown alike) through the lead generation marketing funnel (awareness,

consideration, quote request and PO)

• Lead (with support of 3rd party marketing vendors) the marketing distribution channels: events and
  
  

trade shows, website and related digital marketing, internal / external communications, social

media, email, etc.

• Lead, organize and participate in the following external events:
• Industry and customer exhibits
• Industry trade show participation
• Marketing and communications seminars
• Manage/lead all Sales related company communications (internal/external)
• Report marketing effort performance to Director of sales operations of lead generation and
  
  

marketing/communication activities for growth and impact of efforts, brand awareness and market

position

• Support sales/operations as needed and or required (i.e., presentations, communications, etc.)
  
  

This is not an exhaustive list of duties or functions and may not necessarily comprise all of the "essential functions" for purposes of

Education/Experience Requirements

the ADA.Strong interpersonal and teamwork skills

• o Bachelors, Associates or experience in related field
• 3-5 years experience working in a manufacturing setting preferred.
• Possess excellent people skills in working with all levels of employees.
• Excellent computer skills and proficiency with Microsoft Office suite and Lotus Notes
• Strong verbal, written and interpersonal communication skills
• Superior time management and problem solving skills
• Must be highly organized and able to multi task
• Timeliness and accuracy are essential
• Detail oriented
• Basic foundry practice understanding
  
  

If selected for consideration, candidates must successfully complete a selection process that includes interviews, reference check/verification, and a pre-employment drug screen.

Benefits

Waupaca Foundry offers competitive wages and exceptional benefits, including:

• Medical, dental, vision
• Short and long term disability
• Life insurance
• 401(k)
• Employer funded retirement plan
• Paid vacations/holidays
• Wellness program
• Fitness membership
• Employee assistance program (EAP)
• Employer supported career development, including tuition reimbursement
  
  

Waupaca Foundry is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.