Demo

Midwest Regional Sales Manager

Watkins Wellness
Cokato, MN Full Time
POSTED ON 4/24/2026
AVAILABLE BEFORE 5/23/2026
We are hiring a Regional Sales Manager-Mid-West to join our Sales team!

DISCOVER

Are you ready to drive success in the sauna industry? Sauna360 seeks a motivated Regional Sales Manager to provide consultation and support to sauna dealers within a designated territory. Candidates should be located in one of the following states: Iowa, Minnesota, Nebraska, North Dakota and South Dakota. This field-based role offers the opportunity to train dealers, develop new business, and significantly impact our company's growth. As a key team member, you'll play a crucial role in maximizing dealer effectiveness as sauna retailers while proactively selling Sauna360 products through the dealer channel.

YOUR RIPPLE EFFECT

  • Are You Ready to Drive Sales Growth? Establish and achieve annual sales budgets by product category throughout your designated territory, creating strategic growth and ensuring profitability for both dealers and Sauna360.
  • Do You Value Customer Relationships? Build and maintain strong relationships with existing and potential customers by providing consistent value through meaningful communications, personalized dealer visits, and systematic follow-up that leads to lasting partnerships.
  • Can You Identify Market Opportunities? Seek out new business in designated open markets and transform these prospects into productive Sauna360 dealers, meeting our ambitious goals for expanding our dealer network.
  • Are You Passionate About Training Others? Share your expertise by providing comprehensive sales and marketing training to Sauna dealers, empowering them with the knowledge and tools to excel as sauna retailers in today's competitive marketplace.
  • Can You Implement Strategic Initiatives? Ensure sales and marketing programs are effectively deployed throughout your region, creating consistent customer experiences while actively managing your territory with regular updates to leadership.
  • Are You a Dynamic Brand Ambassador? Represent Sauna360 at trade shows and promotional events, building our brand presence while maintaining detailed records and reporting essential to our continued success.

WHAT YOU BRING

  • Bachelor's Degree or college-level coursework strongly preferred; at least five years' experience in wholesale and retail sales required; or equivalent combination of education and experience.
  • Sauna sales industry experience strongly preferred, consumer products background a plus.
  • Knowledge of current sales and merchandising techniques required.
  • Proven track record in meeting and exceeding sales goals on a regular basis.
  • Demonstrated ability to motivate others, increase revenues, and work as a team.
  • Must be willing and able to travel at least 120 days per year.
  • A valid driver's license with good driving record is required.

What You’ll Get

At Watkins Wellness, we believe that everyone should ‘Feel good. Live well’. We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more. We are proud of the people we are and the products we make — products that make a difference to the health and well-being of others.

We look for candidates that exhibit The Watkins Way (always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believes in Work-Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven).

The employee must frequently lift and move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision and depth perception. The noise level in the work environment is usually quiet. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire

Hiring Range: $65,900.00-$103,400.00

Many factor are taken into consideration in determining pay, including education and location.

Company: Watkins Wellness

Shift 1 (United States of America)Full time

Watkins (the “Company”) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Watkins is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

E-Verify Right to Work Poster: English & Spanish

Salary : $65,900 - $103,400

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Midwest Regional Sales Manager?

Sign up to receive alerts about other jobs on the Midwest Regional Sales Manager career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$145,632 - $210,169
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$211,528 - $292,170
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$211,528 - $292,170
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Watkins Wellness

  • Watkins Wellness Cokato, MN
  • Sauna360 is hiring a Project Manager to join our Supply Chain team! DISCOVER We are seeking a highly organized and outcome-focused Project Manager to lead ... more
  • 1 Day Ago

  • Watkins Wellness Cokato, MN
  • The Material Handler is responsible for the efficient and safe movement of materials within the warehouse or production facility. This role involves receiv... more
  • 1 Day Ago

  • Watkins Wellness Vista, CA
  • We are hiring a Technical Support Specialist to join our Technical Support Team DISCOVER Do you thrive on solving complex technical challenges and helping ... more
  • 1 Day Ago

  • Watkins Wellness Vista, CA
  • The Chief Commercial Officer (CCO) is the visionary architect of Watkins Wellness’ market growth and brand evolution. As a vital member of the Executive Le... more
  • 2 Days Ago


Not the job you're looking for? Here are some other Midwest Regional Sales Manager jobs in the Cokato, MN area that may be a better fit.

  • MIDWEST MACHINERY CO Paynesville, MN
  • The approximate base compensation range is posted, but the actual offer will reflect our total compensation and benefits package. The offer will be determi... more
  • 8 Days Ago

  • Massman Companies Alexandria, MN
  • Brief Description We are seeking a dynamic and results-driven Regional Sales Manager (RSM) for the Northeast Territory, Case Packing, and Palletizing Sales... more
  • 2 Days Ago

AI Assistant is available now!

Feel free to start your new journey!