What are the responsibilities and job description for the Growth Marketing Manager position at Wand?
Wand makes gaming magical. Through game customization and guidance, we build tools that helps players have more fun in their favorite games.
Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we're hoping you'll join us.
At Wand, we are building a magical layer that transforms how players interact with their favorite PC games, unifying assistance and guidance into a single adaptive experience. Our platform delivers real time intelligence through contextual maps and personalized adjustments that remove friction. Over 40 millions players have already used Wand to experience their games in a smoother, clearer, and more empowered way, and we’re only just beginning to reshape what playing a game can feel like.
Everyone on our team is an owner. We operate with autonomy and expect everyone to drive outcomes, not tasks. We hold a high bar for craft, clarity, and accountability.
About The Role
Wand is in a critical phase of growth, and we are looking for a Growth Marketing Manager to help accelerate our expansion. In this role, you'll lead key initiatives across the entire funnel, from driving awareness to improving activation, conversion, and retention. You will guide our performance marketing efforts while partnering with agencies or specialists for execution, and you’ll help shape and scale additional growth channels including organic content, SEO, influencers, and lifecycle programs. The role is cross functional, experiment driven, and focused on building sustainable long term growth.
What You’ll Do
Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we're hoping you'll join us.
At Wand, we are building a magical layer that transforms how players interact with their favorite PC games, unifying assistance and guidance into a single adaptive experience. Our platform delivers real time intelligence through contextual maps and personalized adjustments that remove friction. Over 40 millions players have already used Wand to experience their games in a smoother, clearer, and more empowered way, and we’re only just beginning to reshape what playing a game can feel like.
Everyone on our team is an owner. We operate with autonomy and expect everyone to drive outcomes, not tasks. We hold a high bar for craft, clarity, and accountability.
About The Role
Wand is in a critical phase of growth, and we are looking for a Growth Marketing Manager to help accelerate our expansion. In this role, you'll lead key initiatives across the entire funnel, from driving awareness to improving activation, conversion, and retention. You will guide our performance marketing efforts while partnering with agencies or specialists for execution, and you’ll help shape and scale additional growth channels including organic content, SEO, influencers, and lifecycle programs. The role is cross functional, experiment driven, and focused on building sustainable long term growth.
What You’ll Do
- Lead Wand’s growth strategy across acquisition, activation, and retention, acting as the anchor that unifies efforts across marketing, product, and creative
- Own day to day growth planning, prioritization, and execution across multiple channels, partnering closely with agencies or specialists for hands on buying
- Develop and run experiments across the funnel, from messaging and creative to landing pages and onboarding flows
- Translate insights from data, research, and user behavior into clear growth opportunities and action plans
- Partner with creative operations to define briefs, shape concepts, and ensure a strong testing cadence across ads and in product experiences
- Collaborate with product and data teams to identify friction points, improve conversion, and uncover new growth loops
- Work with CRM on lifecycle and re engagement initiatives to support activation and retention
- Build and maintain performance dashboards, identifying patterns and opportunities without needing to be a deep analyst
- Help shape the long term growth playbook and contribute to strategy as we scale the marketing function
- 4–7 years of experience in growth, marketing, or a related role at a fast paced consumer or gaming company
- Competency in paid acquisition fundamentals (Meta, Google) with experience managing or partnering on campaigns, even if not a channel specialist
- Strong experimentation mindset with the ability to design tests, interpret results, and iterate quickly
- Comfort working across functions and aligning multiple teams toward shared growth targets
- Solid analytical instincts, using data to make decisions without needing advanced technical depth
- Ability to operate autonomously, set priorities, and drive impact
- Strong communication skills and the ability to turn insights into clear direction
- Passion for gaming, internet culture, and digital communities
- Background in subscription, freemium, or multi channel consumer funnels
- Experience with creative testing frameworks
- Familiarity with CRM tools like Customer.io
- Experience with onboarding flows, user education, or activation
- Exposure to SEO, community driven growth, or influencer programs
- Experience building processes and systems for an early stage marketing team
- Competitive salary
- Remote work environment with flexible hours
- Opportunity to shape growth at a high impact stage
- Access to advanced tools and analytics
- Clear career progression as the team scales
- Work on a product used by millions of gamers
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