What are the responsibilities and job description for the Social Media Manager position at W3Global?
Job Summary
We are seeking a results-driven Social Media Manager and Content Creator with a passion for luxury aesthetics. The ideal candidate will have at least 2 years of experience developing and executing impactful social media strategies aimed at driving sales and brand growth across multiple platforms. This role requires exceptional creativity, strong attention to detail, and a deep understanding of influencer marketing and partnerships to elevate brand presence across platforms such as TikTok, Instagram, Facebook, YouTube, LinkedIn, and Pinterest.
Key Responsibilities
Social Media Strategy & Management
We are seeking a results-driven Social Media Manager and Content Creator with a passion for luxury aesthetics. The ideal candidate will have at least 2 years of experience developing and executing impactful social media strategies aimed at driving sales and brand growth across multiple platforms. This role requires exceptional creativity, strong attention to detail, and a deep understanding of influencer marketing and partnerships to elevate brand presence across platforms such as TikTok, Instagram, Facebook, YouTube, LinkedIn, and Pinterest.
Key Responsibilities
Social Media Strategy & Management
- Develop and execute growth-focused social media strategies aligned with brand voice and visual identity.
- Plan and manage content calendars well in advance.
- Post consistently across platforms, including daily content on Instagram (feed and stories), weekly TikTok content, and strategic posting on other channels.
- Actively engage with audiences, respond promptly, and foster community growth.
- Track performance and present monthly reports on KPIs across all channels.
- Own and optimize all social platforms to increase audience growth, engagement, and conversion into online and in-store sales.
- Create high-quality photo and video content aligned with brand storytelling.
- Produce engaging short-form videos (Reels, TikToks) based on current trends and best practices.
- Develop and execute influencer marketing strategies.
- Identify, onboard, and manage influencers, UGC creators, and brand partnerships aligned with growth objectives.
- Build relationships with local communities and partners to drive traffic and brand awareness.
- Collaborate with marketing teams to align social content with campaigns, product launches, and promotions.
- Coordinate with internal teams to ensure product availability for featured content.
- Drive engagement through comments, reposts, and community interaction.
- Manage customer interactions and maintain strong service standards across platforms.
- Dedicate time daily to proactive engagement (liking, commenting, following relevant accounts).
- Ensure all content aligns with high visual and brand quality standards.
- Minimum 2 years of experience in social media strategy, content creation, and influencer marketing.
- Proven success in growing social media presence and driving engagement and sales across platforms.
- Strong visual and creative skills with an eye for luxury branding.
- Proficiency in content creation tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator).
- Excellent organizational, time management, and communication skills.
- Detail-oriented with a proactive and positive attitude.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Interest in fashion, lifestyle, or luxury product industries is preferred.
- Experience with paid media campaigns and ad creation is a plus.
- Experience in PR outreach and press release creation is a plus.
- Medical insurance
- Vision insurance
- Dental insurance
- Retirement savings plan (e.g., 401(k) or equivalent)
Salary : $50,000 - $60,000