Director of Sales, Growth & Marketing

The Mission

Your Mission Is Simple

Build and lead a world-class sales and marketing machine that removes the founder from

revenue generation and positions us as the dominant luxury design-build brand in

Orange County

You Will

• Replace the founder in sales.
• Build a real sales department.
• Build a real marketing engine.
• Drive predictable, scalable revenue growth.
  
  

If you have never scaled a business from messy to methodical - this role is not for you.

What You'll Actually Do

• Own Revenue
• Design and implement the full sales process (lead → qualification → design agreement
  
  

→ construction contract).

• Improve close rates and contract size.
• Build forecasting and pipeline visibility.
• Personally close high-value projects until a team is built.
• Build the Sales Department
• Recruit, train, and manage sales professionals.
• Develop scripts, presentations, objection handling frameworks.
• Install KPIs and accountability rhythms.
• Eliminate founder dependency in client acquisition.
• Architect the Marketing Engine
• Define positioning and messaging for luxury homeowners.
• Oversee inbound marketing (paid ads, SEO, social, referrals).
• Develop strategic partnerships (architects, designers, real estate professionals).
• Ensure consistent qualified lead flow.
• Scale Strategically
• Identify constraints preventing growth.
• Create systems that allow expansion into new markets (including wildfire rebuild and
  
  

Palisades expansion opportunities).

• Turn sales insights into repeatable playbooks.
  
  

The Outcome We Expect

Within 12 Months

• Founder fully removed from day-to-day sales.
• Dedicated sales team operating with clear KPIs.
• Predictable qualified lead pipeline.
• Revenue growth trajectory aligned toward $50M goal.
  
  

Within 36 Months

• Revenue department capable of sustaining $50M annual target.
  
  

You Are

Who This Role Is For

• A builder at heart.
• Someone who has scaled small-to-mid businesses through ambiguity into structure.
• Comfortable in high-end, high-trust client environments.
• Strategic but also operational.
• Driven by performance and measurable outcomes.
  
  

You enjoy solving problems with people, not for them.

Requirements

• 8 years in sales, marketing, or revenue leadership.
• Demonstrated experience scaling a business or department.
• Deep understanding of high-ticket sales ($500K contracts preferred).
• Experience building sales teams and processes from scratch.
• Strong business acumen and pattern recognition.
• High emotional intelligence and executive presence.
• Comfortable operating in fast-paced entrepreneurial environments.
  
  

Preferred

• Experience in luxury residential construction or adjacent industries.
• Experience launching or scaling multi-market operations.
  
  

KPI Scorecard & Performance Metrics

This role is measured by outcomes, not activity.

Revenue Targets

• Annual Revenue Target Contribution: $12M-$20M within first 24 months
• Minimum 30% year-over-year revenue growth
• Maintain average project size of $1M
  
  

Pipeline Metrics

• Qualified Opportunities per Month: 8-15 high-quality prospects
• Lead-to-Appointment Conversion Rate: 40%
• Appointment-to-Design Agreement Close Rate: 35%
• Design-to-Construction Conversion Rate: 70%
• Pipeline Visibility Accuracy: 90% forecasting reliability
  
  

Sales Performance

• Personal Close Rate (first 6-12 months): 30%
• Sales Cycle Reduction: Improve average cycle time by 20%
• Gross Margin Protection: Maintain or improve target margins (minimum 25% project
  
  

margin unless strategic exception approved)

Marketing Performance

• Cost Per Qualified Lead within target benchmarks
• Minimum 3-5 strategic referral partnerships activated per quarter
• Consistent inbound lead flow sufficient to support growth targets
  
  

Team & System Development

• Sales team hired and operational within 12 months
• Documented sales playbook completed within 6 months
• Weekly KPI reporting cadence implemented
• Founder fully removed from day-to-day sales within 12 months
  
  

Leadership & Culture Metrics

• 90% client satisfaction score post-contract
• No dependency on founder for revenue generation
• Clear accountability structure with measurable individual performance goals
  
  

Performance Reviews Occur Quarterly.

Compensation scales with measurable output.

Compensation

Base Salary: Starting at $100,000

Performance Structure

• 2%-4% of revenue generated. if $10 Million ≈ $300,000 commission
• Commission on closed contracts
• Bonus incentives tied to revenue milestones and profitability
  
  

Equity / Phantom Equity

Open to discussion for exceptional candidates who demonstrate long-term leadership capability.

This role is structured for someone who wants to earn based on performance.

Location

Flexible (Onsite / Hybrid considered)

We are headquartered in Irvine, CA. Expansion into additional markets is part of the long-term

growth plan.

Non-Negotiables

Character

• High integrity.
• Extreme ownership mentality.
• Driven and performance-oriented.
  
  

Experience

• Proven ability to scale messy operations into structured systems.
  
  

Deal-Breakers

• Excuses.
• Comfort with mediocrity.
• Inability to operate without constant direction.
  
  

Why This Role Matters

We have brand, reputation, and opportunity.

What we need is a leader who can turn potential into predictable growth.

If you want to build something meaningful, own a revenue engine, and help architect a $50M

company - this is your opportunity.

If you're looking for a comfortable job, this isn't it.