Director of Marketing and Business Development

We are looking for a highly skilled Director of Marketing and Business Development to promote advanced, world-class technology products and to drive new business development for the product line globally.

Position Overview

The Director of Marketing function of this position focuses on communication, primarily with influencers, collection of information helpful for sales, and determining customer needs. The focus includes marketing communications, product management, and project execution.

The Director of Business Development function requires a strategic approach for finding new venues for sales and business expansion.

The successful candidate shall be a high-tech-savvy manager with extensive experience in industrial product development, new product introduction, marketing, sales, and the ability to effectively participate in business development.

Objectives of This Role

• Collaborate with management, the marketing team, and sales to uncover insights, develop plans, and implement marketing and branding strategies for new and existing products, internally and externally.
• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by developing marketing methods to secure new accounts.
• Identify and build marketing team strengths, improve upon weaknesses, and train the team to close known skill gaps with enthusiasm and an eye on the future.
• Identify and quantify new market opportunities for existing products and identify new product opportunities in existing and/or new markets.
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of marketing budgets, profit/loss projections, ROI reporting, expenditure spending, and other financial considerations.
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the marketing and sales teams.
  
  

Responsibilities

• The Director shall be responsible for generating leads and developing new opportunities that produce business growth. This work shall have particular emphasis on developing and executing methods to generate additional, profitable revenue.
• The Director shall nurture relationships with key clients, develop new relationships, and expand the brand's presence. Responsibilities include tracking new trends and making product recommendations that help drive long-term growth.
• Lead the development of marketing plans working closely with clients, management, creative and content teams, and distribution partners to create an effective and efficient marketing strategy focused on growing audiences for products and services.
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.
• Manage conception, development, and implementation of marketing plans, strategies, and promotional programs to drive product interest and sales.
• Hold regular meetings with account managers to review pipeline, resolve challenges, present possible solutions, and provide ongoing training to ensure the team consistently performs above standard.
• Attend and/or participate in conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
  
  

Skills And Qualifications

• Bachelor's degree in marketing, advertising, or communications.
• MBA preferred.
• 10 to 20 years of directly applicable experience.
• Successful track record in senior marketing roles and creating marketing campaigns.
• Excellent leadership, communication, managerial, and decision-making skills.
• Experience with digital and print marketing, content marketing, and social media marketing.
• Proven ability to understand complex equipment applications and clearly market them.
• The position requires a versatile professional with experience in website search optimization, including SEO, SEM, and AEO tools, as well as pay-per-click advertising.