What are the responsibilities and job description for the Marketing Director position at W3Global Inc.?
About the JobMarketing DirectorLocation: Remote (U.S.) - Onsite in Palo Alto starting Spring 2026Role Type: Full-TimeStart Date: ASAPCompany OverviewThe client leverages an AI-powered mentorship platform to connect top law students with aspiring applicants, fostering accessibility and personalization in elite legal education. The platform ensures transparent, verified connections to provide guidance and support for those pursuing academic and professional goals. Committed to empowerment, the client is breaking down barriers within the legal education landscape.Learn more at the client website.Job DescriptionWe are seeking a Senior Director of Marketing to join as a key member of the founding team. Reporting directly to the CEO, this role will own the entire marketing strategy and execution, including market planning, campaign management, and communications to enhance the client's brand presence. You will collaborate closely with leadership (including the CTO) to align marketing initiatives with organizational goals and drive customer acquisition. This is an opportunity to shape the brand from the ground up and influence the company's long-term vision.ResponsibilitiesDevelop and execute comprehensive marketing strategies and plansConduct market research to identify trends and inform strategic decisionsOversee marketing campaigns and manage budgets effectivelyDrive customer acquisition and engagement through innovative approachesCollaborate with cross-functional teams to align marketing with product and business objectivesAnalyze marketing KPIs and optimize performanceEstablish marketing processes, standards, and best practicesBasic QualificationsMBA from a top-20 U.S. News-ranked program (required)Proven expertise in marketing strategy, market planning, and team leadershipExperience managing marketing budgets and scaling brand presencePreferred Qualifications2 years of experience in a marketing firm or as a CMO/marketing leaderFamiliarity with AI-powered tools or platformsStrong skills in sales and business development to drive revenue growthDeep understanding of online marketplace business modelsExcellent analytical, communication, and problem-solving abilitiesMaster's degree in Business, Marketing, or related fieldCompensation & BenefitsBase salary: DOESignificant equity component (early compensation heavily equity-based, consistent with founding team)Opportunity to grow into a CMO role as the company scalesFlexible remote work initially; transition to onsite in Palo Alto Spring 2026Company DescriptionW3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.We’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.Our ServicesW3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.We specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.We are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.Our ExpertiseW3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs.As a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.