Global Director of Luxury Leisure Sales

Viceroy Hotels

Viceroy Hotels & Resorts inspires travelers with one-of-a-kind authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. A leader in modern luxury, Viceroy’s vibe-led hospitality is guided by the brand promise “Remember to Live,” an affirmation to create lifelong memories for each guest. As an industry leader in creativity and innovation, our hotels draw upon the diverse backgrounds and talent of our extraordinary team for optimal success.

Location

Viceroy Hotels Corporate Office - West Hollywood, CA

Overview

We are seeking an accomplished Global Director of Luxury Leisure Sales to lead leisure sales strategy and execution across the entire Viceroy Hotels & Resorts portfolio. This role will be responsible for developing and managing Travel Agent, Tour Operator, and luxury leisure market business on a global scale. They will serve as the key driver of luxury leisure segment revenue growth by cultivating high-value accounts, strengthening luxury travel partnerships, and implementing innovative sales initiatives across all properties.

Responsibilities

• Lead portfolio-wide leisure sales efforts by soliciting new FIT/Wholesale accounts, tour group accounts, and leisure travel agencies to meet or exceed revenue goals for all Viceroy properties.
• Elevate current key account relationships across all regions and maximize opportunities with an innovative approach to business development.
• Collaborate with the Director of Global Sales – Leisure, property Directors of Sales & Marketing, and other corporate departments to design unique, differentiated experiences for the leisure market that enhance the brand’s competitive advantage.
• Develop and execute annual Leisure Travel Marketing and Action Plans for global markets.
• Educate the trade community through strategic online training, curated FAM trips, and immersive site inspections at portfolio properties.
• Represent Viceroy Hotels & Resorts at key international and domestic trade shows, luxury travel events, sales missions, and industry conferences.
• Oversee responses to complex, high-value leisure opportunities such as long-stay, VIP, multi-property, and luxury suite/villa bookings.
• Continuously analyze market trends, competitor activities, and client needs to refine sales strategies.
• Maintain in-depth knowledge of the competitive landscape, economic trends, and emerging distribution channels to inform proactive selling strategies.
• Provide guidance, mentorship, and support to property-level leisure sales teams to ensure consistency and excellence in execution.
• Produce accurate, timely reports on sales activity, market performance, and ROI for leisure initiatives.

Qualifications

Qualifications

• Bachelor’s Degree or equivalent required.
• Minimum of 5-8 years of progressive sales experience in luxury hospitality, with at least 5 years in a senior leisure sales leadership role.
• Proven global network of contacts in the luxury leisure travel market and strong relationships with major luxury consortia.
• Demonstrated success in developing and executing multi-property or brand-wide leisure sales strategies.
• Exceptional problem-solving, negotiation, and presentation skills.
• Creative, compelling communicator with strong written and verbal skills.
• High level of attention to detail, advanced proficiency in Microsoft Office (Word, Excel, PowerPoint), STR, and other industry intelligence tools.
• International sales experience and cultural fluency strongly preferred.
• Ability to travel extensively domestically and internationally as required.