What are the responsibilities and job description for the Web Analytics Analyst position at VGAI Solutions?
Job Title: Web Analytics Analyst
Location: Fort Worth, TX – Hybrid
Type: Long term contract
MUST NEED ONLY LOCAL CANDIDATE (ONLY LOCAL TX CANDIDATE)
Candidate will be required to follow the Hybrid schedule day 1 onsite (Tues. Wed & Thurs).
Interview process will be 2 rounds, one virtual and the second is onsite.
· 1st round – Video call interview
· 2nd round – In person interview (Face to face interview)
Position Summary: We are seeking a highly motivated Web Analytics Analyst with experience in digital analytics, web tracking implementation, and analytics requirements management. The ideal candidate will serve as a bridge between Business, Product, UX, Marketing, and Engineering teams to ensure accurate measurement of digital customer experiences. This role requires expertise in drafting analytics requirements, developing tracking specifications, coordinating analytics implementations through tools such as Tealium, Adobe Analytics, and delivering actionable insights through data analysis.
Airline industry experience is highly preferred.
Key Responsibilities
Analytics Requirements & Measurement Planning
Gather and document business and analytics requirements from Product, Marketing, Digital, and Business stakeholders.
Develop analytics requirement documents, measurement plans, tracking specifications, and analytics solution design documents.
Define KPIs, customer journey metrics, conversion funnels, and reporting requirements.
Analytics Implementation, Testing & Coordination
Coordinate with Product, UX, Engineering, QA, and Data teams to implement analyticssolutions across web and mobile platforms.
Partner with development teams to ensure accurate implementation of tracking requirements using Tealium and other tag management solutions.
Define and maintain data layer requirements and event taxonomy standards.
Support end-to-end testing and validation of analytics implementations.
Analysis & Reporting
Perform web and customer journey analysis to identify trends, optimization opportunities, and business insights.
Utilize advanced SQL to analyze large datasets and validate tracking accuracy.
Develop reports, dashboards, and insights to support business decision-making.
Monitor key performance indicators and recommend improvements to digital experiences.
Stakeholder Management
Collaborate with cross-functional teams to align analytics solutions with business objectives.
Facilitate discussions between business and technical teams to translate requirements into actionable implementation plans.
Communicate findings, recommendations, and project status effectively to stakeholders.
Key Skills
Advanced SQL
Web Analytics
Tealium Tag Management
Analytics Requirements & Documentation
Requirements Gathering & User Story Development
Customer Journey Analytics
Data Layer & Event Tracking Design
Stakeholder Coordination
Advanced Analytical & Problem-Solving Skills
Excellent Written & Verbal Communication
Agile Methodologies