Advertising Operations Manager

Job Title: Advertising Operations Manager

Location: New York City

Location: Hybrid; 3 days a week onsite required in the New York, NY office

Main Skills: Project Management, Campaign, Audience Targeting, Social Media Ad formats, dashboard reporting and optimization

Job Description:

We are seeking a detail-oriented and compliance-conscious Advertising Operations Manager to lead the project management, execution and optimization of paid media campaigns within multiple advertising platforms across several lines of business. This role is critical to ensuring operational excellence, regulatory alignment, and performance optimization within the highly regulated financial services industry.

Job Responsibilities:

·         Campaign Execution & Trafficking

·         Manage end-to-end setup, QA, and launch of paid campaigns across Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.

·         Responsible for creating and managing campaign timelines and project managing launch details and schedules.

·         Implement and troubleshoot tracking pixels, UTM parameters, and conversion events while ensuring compliance with financial advertising regulations.

·         Ensure proper audience targeting, creative rotation, and budget pacing across platforms.

Platform Expertise

·         Serve as the internal expert on Meta, LinkedIn, and Google Ads, with a deep understanding of platform capabilities and limitations specific to financial services.

·         Stay current on platform updates, ad policy changes, and new ad formats—especially those impacting financial products and services.

·         Provide strategic guidance on campaign structure, bidding strategies, and audience segmentation tailored to financial audiences (e.g., brokers, advisors, business decision-makers).

Operational Excellence

·         Develop and maintain SOPs for campaign trafficking, delivering of creative specs, landing page alignment and reporting workflows with a focus on compliance and audit readiness.

·         Collaborate with media planners, compliance/legal teams, creative, and analytics to ensure seamless and compliant execution.

·         Identify and implement process improvements to increase efficiency and reduce risk.

Reporting & Optimization

·         Ensure accurate data collection and attribution across all platforms.

·         Monitor campaign performance, spending, pacing, budgets and delivery; flag issues and recommend optimizations.

·         Partner with analytics teams to support reporting dashboards and actionable insights, especially around lead quality and conversion tracking.

·         Attend performance reporting meetings and track optimization recommendations.

Cross-Functional Collaboration

·         Work closely with compliance and legal teams to ensure all advertising meets regulatory standards

·         Liaise with Meta, LinkedIn, and Google account reps to troubleshoot issues and leverage platform support.

·         Coordinate with external vendors and partners as needed.

Qualifications:

·         4 years of experience in digital advertising operations, with hands-on experience in Meta, LinkedIn, and Google Ads.

·         Experience managing campaigns in regulated industries, preferably financial services. Proven ability to work across multiple teams and different Lines of Business.

·         Strong understanding of paid media strategy, targeting, and performance metrics across social and search.

·         Experience with pixel implementation, tag management systems, and campaign QA.

·         Familiarity with ad servers (e.g., Google Campaign Manager) and analytics platforms.

·         Excellent attention to detail and superior organizational skills.

·         Strong communication and project management abilities.

Preferred Skills:

·         Experience managing and executing enterprise-level campaigns and large-scale media budgets.

·         Knowledge of financial advertising regulations.

·         Familiarity with project management tools (e.g., Workfront).

·         Basic understanding of HTML, JavaScript, or other web technologies is a plus.

·         Strong project management skills, including timeline management and stakeholder coordination.

·         Experience leading cross-functional initiatives across marketing, compliance, and analytics teams.