Marketing Director - Defense Sector

Mission

Lead strategic growth for the Military & Defense business unit of a high-performance apparel manufacturer. Own the market strategy, align sales and marketing execution, and ensure that product, message, and mission connect with military procurement stakeholders and channel partners alike.

Performance Objectives

• Own the Military & Defense Value Proposition
  
  

Develop and continuously refine a compelling, differentiated market message that aligns with real procurement needs and war fighter demands.

• Drive Segment Revenue Growth
  
  

Activate targeted campaigns and enablement strategies that drive year-over-year growth across key Defense-focused product lines (e.g., DRIFIRE DEFENSE, Wild Things).

• Equip and Enable Sales Teams
  
  

Deliver high-impact tools, training, and metrics to help Sales teams penetrate and expand Defense-related accounts and channels.

• Activate Distribution Partners
  
  

Build channel programs, messaging frameworks, and demand-generation initiatives that engage and prioritize distributor efforts in the Military segment.

• Lead Market Intelligence and Strategy
  
  

Oversee competitive monitoring, customer segmentation, contracting trend analysis, and risk management within the Defense vertical.

• Strengthen Direct Relationships with Key Stakeholders
  
  

Interface with procurement decision-makers, field users, and prime contractors to capture Voice of the Customer (VOC) and align product-market fit.

Fit Traits

• Strategic Agility: Able to map the terrain, identify inflection points, and adapt to dynamic procurement cycles.
• Mission Orientation: Understands the military mindset; prioritizes clarity, trust, and end-user safety.
• Leadership Without Authority: Capable of influencing across sales, product, and marketing without direct control.
• Content Fluency: Can translate strategy into sharp, field-ready messaging and campaigns.
• Channel Expertise: Skilled at navigating distributor ecosystems and channel partner engagement.
  
  

Requirements

• Must have served in the U.S. Army, U.S. Navy, U.S. Marine Corps, U.S. Air Force, U.S. Coast Guard, U.S. Space Force, U.S. Reserves, or U.S. National Guard.
• 10 years of experience in market/category development, B2B strategic marketing, or business development.
• Direct experience in Military, Defense, or GovCon environments is strongly preferred.
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• Strong commercial acumen with demonstrated success growing market share in complex sectors.
• Up to 50% travel may be required (U.S.-based, primarily CONUS).
• Strong analytical capability (ROI, pricing, forecasting).
• Proficiency in GTM planning, sales enablement, and VOC programs.
  
  

Benefits

• Competitive base salary with performance-based incentives
• Full health benefits (medical, dental, vision)
• 401(k) with employer match
• Paid time off (vacation, holidays, sick leave)
• Veteran-friendly culture with leadership development opportunities